UX & WEBSITE
A Premium Page for Premium Users
The goal was to increase conversions to premium accounts and enhance navigation comfort. When entering the site, an inspirational header and a short, but engaging new premium claim "Explore the world cycling" would welcome the user and create a pleasant atmosphere. The benefits of going premium were presented and explained in a more inspirational, visual way. A clear, yet compelling call-to-action was used throughout the page. Pricing schemes are now less promo aggressive and the best-seller package would be pre-selected by default to facilitate the purchase. More visual emphasis was put on cross-device usage. At the end of the purchasing process, user feedback was included as re-assurance as well as FAQs for further doubts. At the bottom of the page we included an inspirational footer.