The AI industry is without doubt the fastest growing one across the globe: the AI market is projected to reach $1.85 trillion by 2030. However, the AI industry is still facing trust issues among investors and users, not only regarding the functionality itself but also related to concerns on short-sighted solutions. On top of that, AI implementations may be novel but lack sustained user interest.
To reach profitability of an AI startup, a powerful brand that communicates the value of the solution is fundamental to attract funding and users.
In order to establish an AI startup that is able to keep up with the fast-paced AI environment, rolling out a strong visual identity with a clear brand strategy is crucial: