Content that clicks
RevvedUp uses AI to help SaaS sellers create relevant content for their prospects. This content adds value at each stage of the buyer journey, building brand reputation and improving conversion rates.
It's no secret that the marketing world is loud, bold, and busy. Until 2030, the annual CAGR of the MarTech market is expected to be at 19.8%. However, many players keep communicating their innovative tools in a conventional and shallow way, neglecting growth opportunities. When RevvedUp approached us, their branding didn't communicate their progressive AI tool and failed to reach their target audience. That is where our joint startup rebranding exercise came in.
Concept & Strategy
RevvedUp's name says it all: it comes from “revenue up”. This boost and acceleration is what the SaaS startup wanted to communicate with its branding while emphasizing the human element of it. We created an approachable and progressive visual identity based on the tagline “Content that clicks”, emphasizing success, victory, and growth. Taking this phrase very literally, we started exploring ways to showcase “clicks” and centered the brand identity around it.
Logo
The startup’s energetic and engaging spirit is reflected in the logotype. The letters "vv" are highlighted: the shapes are designed to resemble a high-five gesture, symbolizing connection, collaboration, and celebration. While adding recognizability and a hint of playfulness to the logotype, these shapes are also clean enough to keep a bold and modern aesthetic. The two Vs from the logotype create the cursor of the brand symbol, which relates to the tagline and represents the action of clicking. A cursor is in continuous movement, evoking dynamism and giving power to the user. RevvedUp's brand symbol is simple yet bold and, most of all, recognizable and related to its storytelling.
Typography
The startup uses Bricolage Grotesque for big headlines and in brand communications, leveraging the font's bold personality and recognizability. The neo-grotesque typeface is characterized by its sleek and modern design and its timeless visual appeal. For body text, the marketing tool uses DM Sans due to its high readability and approachable aesthetic. Its minimalist and geometric design makes the sans-serif typeface ideal for a wide range of use cases.
Imagery
People are shown in motion, expressing joy and positive energy. These moments of happiness convey a sense of openness and engagement, reflecting the lively spirit of RevvedUp. Photographs of people working in modern, collaborative environments capture the mood of productivity and satisfaction. Backgrounds can be removed for flexibility in layouts and compositions so that portraits can be seamlessly integrated with other brand elements.
Illustration
RevvedUp’s friendly, powerful, and dynamic identity is reflected in its brand shapes. The brand symbol is the most recognizable element, present across different layouts and images and contributing to brand recognition. In illustrations, the cursor is combined with simplified UI elements from the marketing platform, people photography, and other brand shapes to create engaging compositions that resonate with the user.
Brand Communication
To help RevvedUp establish a unified and cohesive brand experience, we created social media posts, whitepaper templates, and banners. In line with the startup's value proposition and brand personality, these brand assets create a flair of success and growth, with their lively colors attracting users' attention.
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