Content that clicks

The startup’s energetic and engaging spirit is reflected in the logotype. The letters "vv" are highlighted: the shapes are designed to resemble a high-five gesture, symbolizing connection, collaboration, and celebration. While adding recognizability and a hint of playfulness to the logotype, these shapes are also clean enough to keep a bold and modern aesthetic. The two Vs from the logotype create the cursor of the brand symbol, which relates to the tagline and represents the action of clicking. A cursor is in continuous movement, evoking dynamism and giving power to the user. RevvedUp's brand symbol is simple yet bold and, most of all, recognizable and related to its storytelling.

RevvedUp's primary color palette is led by Spark Yellow, a bold and eye-catching color that conveys energy and enthusiasm. Charcoal Black and Soft Cream add depth and a human touch. The high contrast between these colors ensures a strong visual presence, creating a brand identity that feels warm, inviting, and bold. The secondary color palette introduces a dynamic trio: Orange, Blue, and Deep Green. Vibrant Orange adds a punch of energy and movement, while the soft, versatile Blue balances the palette with a fresh, approachable tone. Deep Green grounds the combination with a deep, bold contrast, enhancing the brand’s ability to adapt to and stand out across various contexts, while maintaining a consistent and powerful presence.

The startup uses Bricolage Grotesque for big headlines and in brand communications, leveraging the font's bold personality and recognizability. The neo-grotesque typeface is characterized by its sleek and modern design and its timeless visual appeal. For body text, the marketing tool uses DM Sans due to its high readability and approachable aesthetic. Its minimalist and geometric design makes the sans-serif typeface ideal for a wide range of use cases.

People are shown in motion, expressing joy and positive energy. These moments of happiness convey a sense of openness and engagement, reflecting the lively spirit of RevvedUp. Photographs of people working in modern, collaborative environments capture the mood of productivity and satisfaction. Backgrounds can be removed for flexibility in layouts and compositions so that portraits can be seamlessly integrated with other brand elements.

RevvedUp’s friendly, powerful, and dynamic identity is reflected in its brand shapes. The brand symbol is the most recognizable element, present across different layouts and images and contributing to brand recognition. In illustrations, the cursor is combined with simplified UI elements from the marketing platform, people photography, and other brand shapes to create engaging compositions that resonate with the user.