Accelerate construction permits with AI
Permio is the one-stop solution for streamlining and approving construction permits in the US. Its AI smart assistant Mio takes on permitting tasks and a dedicated team of experts ensures the success of every project. With a predictive dashboard, construction projects are kept on track and budget.
Permit delays and denials lead to hundreds of billions in costs and lost economic activity in the US construction industry. Permio, a novel AI-powered application by industry leader Service First Permits, assists users in reducing the risk of delays caused by building permit denials. Our role was to create a brand identity and a landing page that would effectively communicate their mission: making it simple and easy for anyone to obtain all the building permit approvals needed to complete a construction project, without being an expert.
Concept & Strategy
Of prime importance for this branding project was the focus on communicating a disruptive, precise, and innovative tool, with a swift AI assistant facilitating building approvals for everyone. Around these cornerstones we developed a bold brand, conveying user-friendliness, approachability, and enhanced decision-making for construction professionals. The idea of AI is translated into dynamic shapes and gradients, hinting at the use of intelligent, next-gen tools.
Logo
Permio's logotype is modern and clean, with smooth lines and curves combining technology and vitality. It is bold and simple, yet attention-grabbing with its distinctive letter 'o', reminding of an orb. This orb symbolizes Permio's essence as a complete and vibrant entity. Within the orb, a dynamic gradient represents an ever-evolving world, emphasizing dynamism, innovation, and the versatility of the tool. The 'o' acts as brand symbol and icon for Permio's AI Virtual Assistant. When used for the assistant, the orb is filled with the brand gradient and features a hummingbird inside: this animal symbolizes the company's swift action in processing construction permits.
Typography
The primary font of Permio is Inter Tight, a special version of Inter with tighter spacing for optimized display usage. Due to its tall x-height and contrast-enhancing details like ink traps and bridges, Inter Tight works for smaller texts as well as for larger display texts. In such cases, its clean lines and smooth curves create impactful text elements. For major headlines and in the name of the AI Assistant, we use Space Mono. Characterized by its retro-futuristic style, it has a unique look and makes text elements stand out while ensuring clear and efficient visual communication.
Imagery
Photography is used in grayscale tones and with low saturation. These tones, resembling concrete, harmonize perfectly with Green Serenity and highlight the accent color. The images showcase abstract architectural elements, playing with planes and volumes, creating a minimalist and futuristic visual language. Additionally, this aesthetic provides a versatile backdrop and allows for the overlay of elements such as texts or simplified UI features of the product. A minimalistic yet disruptive background design with flowing lines and geometric shapes encapsulates the efficiency and innovation that AI brings to the construction world.
Illustration
Inspired by the movement of hummingbirds, Permio's illustrations, crafted with clean lines that echo contemporary designs, convey a technological look and feel. The illustrations depict abstract concepts within modern architecture, creating a visual language that articulates a fusion of modernity, efficiency, and technology within the conceptual framework of construction. For the iconography, we use the isometric projection technique, commonly used in technical drawing: it features delicate lines and sharp shadows. Whenever possible, we incorporate characteristic elements of construction or references to them, such as blocks, grids, cranes, and cables. To add a touch of color, we use the Lemon Spring shade.
Website
Permio's web is characterized by engaging movements, vivid colors, and a blocky structure reminding of the construction industry. The above-the-fold in the form of a 3D video render presents abstract architecture, conveying the idea of dynamic movement and the construction of a building. Across the landing page, animations and UI elements depict the product's features, including the dashboard and its AI smart assistant, in an easy-to-understand way. Visual and verbal identity match perfectly, both bold yet approachable. Large headings create impact and mouseovers highlight important information with a smooth gradient animation.
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