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Get your new brand and web ready in 6 weeks.

Find the warehouse space you need

Placeholder is a digital marketplace for industrial real estate. They help companies monetize and access underutilized warehouse space at a time when e-commerce and supply chain changes are creating more need than ever before for flexible access to space.

Branded illustration for tech startup
Brand Identity
Logistics / Supply Chain

40% of leased warehouse space (or more) often sits empty due to companies overbuying space, seasonal usage, or changes in requirements. Since companies are still paying for this space, they look for new ways to utilize it to help offset their rental costs. Placeholder started their business to create a way for companies to monetize their unused space by renting it out to others on a flexible basis. They approached us to help them create a unique and consistent brand identity that would help establish the name Placeholder as an actual brand and not as a placeholder name.

Concept & Strategy

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More about
the Strategy

We kicked off the project by holding a brand strategy workshop with the leadership team, where we helped them define their brand mission, vision, purpose, values, and brand personality. The overall concept was to combine traditional warehouse imagery and translate it into a modern, friendly, and reliable brand that would appeal to everyone from tech-savvy to traditional tenants and landlords.

"They went above and beyond for us during the brand refresh project."

It's a rare case when you can not only get incredible results but also enjoy every single stage of a process that's uniquely well-orchestrated and efficient.

Vlad Akimenko

Placeholder Head of Growth