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Brand strategy for tech startups

Every tech startup has its own needs, but it all starts with a solid brand strategy. With a holistic approach, including a brand audit and a branding workshop, we ensure that your brand strategy and communication are on point.

Brand strategy services

Brand Audit

Get to know your areas of strength and your weaknesses: our brand audit is a critical examination and evaluation of your current brand, making room for improvement and growth.

  • Visual identity evaluation
  • Brand messaging evaluation
  • Competitor environment analysis
  • Brand strategy review
  • Improvement recommendations

Branding Workshop

Streamline your ideas and align your team on your brand: creating your brand's unique character is essential for brand strategy. The goal of this interactive and collaborative session is to understand your vision and translate it into your brand's essence.

  • Brand personality
  • Brand archetype
  • Tone of voice 
  • Mission, vision, purpose

Startup Brand Strategy

Communicate your tech startup with sophistication to customers, stakeholders, and employees: based on the insights gained from the workshop and the brand analyses, we craft a compelling branding strategy.

  • Brand positioning
  • Brand house
  • Key differentiators

Brand Messaging

Keep users engaged with your brand and reach new audiences with straightforward brand messaging: by crafting a powerful messaging framework, we establish brand consistency and clarity.

  • Value proposition
  • Elevator pitch 
  • Key messages
  • Call to action

Looking for something else?

Brand strategy process for tech startups

Brand audit

Our expertise in design and brand strategy comes together to assess your existing brand: a crucial step, especially for tech startups in more advanced stages, as they already have valuable insights and user experiences. By considering your current brand assets in combination with user data and your competitive landscape, we identify your strengths and areas for improvement.

Workshop

Together, we’ll review your brand strategy to prepare for adjustments. Regardless of the stage your startup is in, we define your brand’s personality, positioning, and tone of voice. This is essential to understanding your vision and translating it into your brand’s unique character. Using collaborative FigJam boards, we ensure an efficient flow of information between your team and our strategy experts.

Collaborative FigJam board

Strategy

Since you want to keep your current users engaged while also reaching new audiences, your strategy must be carefully crafted. Based on the outcomes of the rebranding workshop and brand audit, we determine the ideal way to strategically achieve your brand objectives.

Messaging framework

A solid framework will serve as a guide to maintain consistency and coherence in your communication. Based on all the information we’ve gathered so far, we help craft your key messages, brand pillars, and lay the foundation for a strong brand. In this way, we assist in reshaping your brand story to create an emotional connection with your audience.

Timing
2-5 weeks
Price

from 5k USD

Latest Brand strategy Projects for Startups

Advancing tomorrow's workforce success

B2B SaaS
Artificial Intelligence
HR tech

Enlightening the future

Cleantech / Energy
B2B SaaS
Artificial Intelligence
Sustainability

Building a habit of meditation

Health tech
Mobile / App
Travel / Leisure
B2C

Enabling enterprise AI

Artificial Intelligence
B2B SaaS
Cloud Computing

Scaling eCommerce efficiently

B2B SaaS
Logistics / Supply Chain
Retailtech

The future of animal-free protein 

Biotech
Sustainability

Deals. Done Digital.

B2B SaaS
Artificial Intelligence

Easy client onboarding & risk assessment

Fintech / Insurtech
B2B SaaS
Legal tech

Frequently Asked Questions

What do I need to keep in mind for a successful brand strategy?

When developing the brand strategy for your tech startup, you should be clear about your mission: understand what your brand stands for, its core values, and the purpose it serves. Also, make sure to know your target audience and competitors. Be clear and consistent in your messaging, ensuring that your brand's voice, tone, and messaging is consistent across all platforms. Most importantly, remember to revise your brand strategy including positioning and visual identity, meaning that you should be open to change and adapt your strategy as per market trends and customer feedback.

How much does a brand strategy for a tech startup usually cost?

The cost of a brand strategy for a tech startup can greatly vary depending on various factors such as the size of the startup, the complexity of the needs, the market competition, and so on. However, on an average, it can range anywhere from $2k just for market research to $15k including a comprehensive outcome. Our prices for a sophisticated brand strategy including a brand audit, workshop, strategy, and brand messaging start at $5k. For a more accurate quote, we are happy to discuss your specific requirements.

How do startups benefit from strategic branding?

Your brand strategy is the foundation of your startup. As a startup branding agency, we take a strategic approach to design, meaning that we base our decisions on your logo, colors, and visuals on research and industry best practices. By aligning your visual identity with the brand strategy, we ensure a sophisticated brand image that not only speaks to the eye, but also attracts prospects and converts, effectively communicating your value proposition.

How do you elaborate a brand strategy for my tech startup?

One of our first steps is in-depth industry research. We have a look at your competitors, industry best practices, and current design trends. We take a deep dive into your offering and value proposition to see how we can make your brand stand out on a visual level. This includes defining your brand personality, brand archetypes, and strong positioning compared to your competitors. Then, we transform your vision, mission, and value proposition into strategic design and a powerful brand identity.

How do I sign up for a brand strategy workshop?

If you feel like collaborating with us on your brand strategy, we are happy to organize an online workshop with you and your team. Just drop us a message via our contact form and we will get back to you shortly.