Brand strategy for tech startups

Each tech startup has its unique needs, but everything starts with creating a strong brand strategy. With a holistic approach including a brand audit and a branding workshop, we make sure that your brand strategy and messaging is on point.

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Brand strategy essentials

Brand Audit

Get to know your areas of strength and your weaknesses: our brand audit is a critical examination and evaluation of your current brand, making room for improvement and growth.

  • Visual identity evaluation
  • Brand messaging evaluation
  • Competitor environment analysis
  • Brand strategy review
  • Improvement recommendations

Branding Workshop

Streamline your ideas and align your team on your brand: creating your brand's unique character is essential for brand strategy. The goal of this interactive and collaborative session is to understand your vision and translate it into your brand's essence.

  • Brand personality
  • Brand archetype
  • Tone of voice 
  • Mission, vision, purpose

Startup Brand Strategy

Communicate your tech startup with sophistication to customers, stakeholders, and employees: based on the insights gained from the workshop and the brand analyses, we craft a compelling branding strategy.

  • Brand positioning
  • Brand house
  • Key differentiators

Brand Messaging

Keep users engaged with your brand and reach new audiences with straightforward brand messaging: by crafting a powerful messaging framework, we establish brand consistency and clarity.

  • Value proposition
  • Elevator pitch 
  • Key messages
  • Call to action

Looking for something else?

Tech startup brand strategy process

Brand audit

Our design and brand strategy expertise come together to evaluate your existing brand: a step crucial especially for later-stage tech startups, as they already dispose of valuable insights and user experiences. Considering your current brand assets in combination with user data and your competitive environment allows us to gain insights into areas of strength and those that need refinement.


Together, we will review your brand strategy to prepare for adaptations. Independently of the stage your startup is at, we define your brand's personality, positioning, and tone of voice during this interactive and collaborative session. This is crucial to understand your vision and translate it into your brand's unique character. With collaborative FigJam boards, we ensure efficient information flow between your team and our brand strategy experts.

Collaborative FigJam board


As you want to keep your current users engaged but also want to reach new audiences, your strategy needs to be elaborated in detail. By taking into consideration the outcome of the rebranding workshop and the brand audit, we determine the ideal way to meet your brand goals strategically.

Messaging framework

A strong framework will serve you as guidance to stay consistent and coherent in your communication. Based on all the information we have collected until now, we help craft your key messages, brand pillars, and lay the fundament for a strong brand. That way, we assist in reshaping your brand's story to create an emotional connection with your audience.

2-5 weeks

from 5k EUR

Latest Brand Strategy Projects for Startups

Enlightening the future

Cleantech / Energy
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Easy client onboarding & risk assessment

Fintech / Insurtech

The future of animal-free protein 

Agrotech / Foodtech

Strategic HR decision-making

HR Tech

Less chit-chat, more action


The hyperlocal food marketplace


Frequently Asked Questions

What do I need to keep in mind for a successful brand strategy?

When developing the brand strategy for your tech startup, you should be clear about your mission: understand what your brand stands for, its core values, and the purpose it serves. Also, make sure to know your target audience and competitors. Be clear and consistent in your messaging, ensuring that your brand's voice, tone, and messaging is consistent across all platforms. Most importantly, remember to revise your brand strategy including positioning and visual identity, meaning that you should be open to change and adapt your strategy as per market trends and customer feedback.

How much does a brand strategy for a tech startup usually cost?

The cost of a brand strategy for a tech startup can greatly vary depending on various factors such as the size of the startup, the complexity of the needs, the market competition, and so on. However, on an average, it can range anywhere from 2k just for market research to 15k including a comprehensive outcome. Our prices for a sophisticated brand strategy including a brand audit, workshop, strategy, and brand messaging start at 5k. For a more accurate quote, we are happy to discuss your specific requirements.

How do I benefit from a brand audit realized by a strategic branding agency?

You know your business like no one else. However, considering a different angle from the outside is essential if you want to keep improving your brand strategy. By taking into account user data and combining it with design and strategy expertise, a strategic branding agency can objectively analyze your strengths and weaknesses, aiming to take your brand to the next level.

How do I sign up for a brand strategy workshop?

If you feel like collaborating with us on your brand strategy, we are happy to organize an online workshop with you and your team. Just drop us a message via our contact form and we will get back to you shortly.

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