Proptech Startup Branding & Website Projects

With an expected annual growth rate of 16.8% until 2032, the Proptech sector is indeed promising for startups. Right now, Proptech startups are facing two major problems: on the one hand, the lack of technology adoption by the real estate industry and the resulting lack in funding. The growing interest of the young generation towards this sector is expected to propel the market, though.

Entering the Proptech market with a strong, professional, and future-proof brand is crucial for startups in order to become an industry leader.

Proptech startups need a strong brand to activate users and attract investment.

56%

Market share of the US proptech industry.

$86.5B

Proptech market size by 2032.

16.8%

CAGR of the proptech market annually until 2032.

If you are looking to inspire confidence in users and investors and to communicate an easy-to-adopt solution, a strong brand is a must:

Engaging visual identity

Make your mark in the sector and ensure you appeal to your target audience with an engaging visual identity.

Solid website experience

Create a website that inspires trust and showcases the easy implementation of your Proptech solution.

Clear communication

Communicate your value proposition clearly with branded storytelling for the Proptech sector that will propel success.

Consistent brand application

Provide a seamless and branded experience across your solution, from explainer videos to your UI.

What does branding for Proptech startups include?

Branding is more than just a logo; the most basic elements of the visual identity include color palette, typography, and illustrational style, with clear guidelines on their usage. This visual identity ideally is applied to all brand touchpoints: from the website, social media, marketing and sales collateral to company and product videos that communicate the benefits of the tech solution in a way that every user can easily understand. Depending on the industry you are in, you might also need a branded UI design system to ensure a smooth user experience and brand recognition on all touch points.

Why is branding important for Proptech startups?

Although the Proptech market is expected to experience a significant growth with the generational change, Proptech startups need to make their solution scalable now. Communicating the benefits of a solution that is easy to adopt and fulfills all technological and legal requirements in a way that everyone can grasp is crucial. Strategic branding makes sure your visual identity perfectly harmonizes with your brand personality and helps reach business growth. It supports Proptech startups on their way to business growth, ready to become an important player in the Proptech market, which is expected to reach $86.5B by 2032.*

*Source: Precedence Research, Beyond Walls

How much does branding a Proptech startup cost?

When we talk about branding, we don't just mean creating a logo. Branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your brand, and all the components we create are fully custom-made and designed according to your needs.Typically, market prices will range between 20 to 80k according to Techcrunch. The costs of our branding for startups begins at 12k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.

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