HR tech branding projects

Branding is more than just a logo; the most basic elements of the visual identity include color palette, typography, and illustrational style, with clear guidelines on their usage. This visual identity ideally is applied to all brand touchpoints: from the website, social media, marketing and sales collateral to company and product videos that communicate the benefits of the tech solution in a way that every user can easily understand. Depending on the industry you are in, you might also need a branded UI design system to ensure a smooth user experience and brand recognition on all touch points.

With the US HR tech market blooming and European HR tech startups on the rise, businesses have got a range of HR solutions to choose. 58% of them are already using a software for their HR management, which implies that there is room for more: half of the ones that are not relying on HR tech up until now are planning to implement an HR tech solution in the following year.* HR tech companies need to stand out in order to gain users and build a strong brand to retain them.Strategic branding makes sure that your brand perfectly harmonizes with your brand personality and to reach business growth. *Source: Statista, Allied Market Research, CXO Today

When we talk about branding, we don't just mean creating a logo. Branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your brand, and all the components we create are fully custom-made and designed according to your needs.Typically, market prices will range between 20 to 80k according to Techcrunch. The costs of our branding for startups begins at 12k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.