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HR tech branding projects

Leveraging the remote and hybrid workspace rise, HR tech startups are looking to make their mark in the industry. However, competition is increasing and big players are dominating the market. Strategic branding helps stand out, communicate a lightweight solution and attract investors.

During the last years, a huge demand for HR software emerged. HR tech startups have leveraged this trend and are transforming the remote and hybrid workspace. Recruiting, payroll, performance, and operations management solutions are trending: 54% of businesses with over 500 employees will increase HR tech spending in the following year.

To stand out in this highly competitive market with big growth potential, HR tech startups need to create a brand that appeals to their target audience.

HR tech startups need a strong brand to activate users and attract investment.

Of companies are using an HR tech solution.
HR tech market size by 2031.
CAGR of the HR tech market annually until 2032.

If you are looking to stand out amongst competition and leverage the HR tech boom, a strong visual identity with a clear brand strategy is crucial:

Strong visual identity

Stay ahead of your competition with a powerful visual identity that adds recognizability to your HR tech startup.

Unique website experience

Create an approachable website to communicate the benefits and the easy implementation of your HR solution.

Long-lasting customer success

Enhance your Customer Lifetime Value with a branding that ensures a smooth tech experience and intuitive UX/UI.

Human tech experience

Humanize the tech experience with motion videos and graphics that explain your solution in a lightweight manner.

Our HR tech case studies

Strategic HR decision-making

HR tech
B2B SaaS

Managing with clarity

HR tech
B2B SaaS
Artificial Intelligence

Making every interview count

HR tech
B2B SaaS
Artificial Intelligence

Frequently Asked Questions

What does branding for HR tech startups include?

Branding is more than just a logo; the most basic elements of the visual identity include color palette, typography, and illustrational style, with clear guidelines on their usage. This visual identity ideally is applied to all brand touchpoints: from the website, social media, marketing and sales collateral to company and product videos that communicate the benefits of the tech solution in a way that every user can easily understand. Depending on the industry you are in, you might also need a branded UI design system to ensure a smooth user experience and brand recognition on all touch points.

Why is branding important for HR tech startups?

With the US HR tech market blooming and European HR tech startups on the rise, businesses have got a range of HR solutions to choose. 58% of them are already using a software for their HR management, which implies that there is room for more: half of the ones that are not relying on HR tech up until now are planning to implement an HR tech solution in the following year.* HR tech companies need to stand out in order to gain users and build a strong brand to retain them.Strategic branding makes sure that your brand perfectly harmonizes with your brand personality and to reach business growth. *Source: Statista, Allied Market Research, CXO Today

How much does branding an HR tech startup cost?

When we talk about branding, we don't just mean creating a logo. Branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your brand, and all the components we create are fully custom-made and designed according to your needs.Typically, market prices will range between 20 to 80k according to Techcrunch. The costs of our branding for startups begins at 12k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.

"Deep understanding, bolstered by extensive experience with startups."

Nima Yazdani

Siddha Meditate CEO

"The graphic design really impressed us. They created amazing visuals."

Maddy Alcala

Gooten President

"Their swift responsiveness and adaptability led to great results."

Juan Pablo Salazar

GuideMe CEO

"Great teamwork and great listeners."

Sean Griffin

Pratus CEO

"The quality of the work and flexibility of the team were extremely impressive."

Red Giuliano

Zero-True CEO

"They were the only ones that really got our startup needs."

Raja Singh

Revolear CEO & Founder

"The diversity of their expertise is impressive."

Matt Maguire