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Impro

Managing with clarity

Impro is a cutting-edge management software that provides data-driven coaching, mentoring, and consulting. By using the latest AI technology, Impro is able to analyze data from multiple sources and provide actionable insights that can help improve management efficiency and effectiveness, thus maximizing productivity and scalability.

Branded illustration for tech startup
Impro
Vancouver
,
Canada
Brand Identity
UX/UI Design
Web Design & Dev.
Explainer Video and Motion
Brand Communication
Rebranding
HR tech
B2B SaaS
Artificial Intelligence

Impro initially started as a coaching platform, but they soon found out that organizations would benefit from a more systemic approach. As a result, they created further offerings that would encompass mentoring and overall company consulting. Impro approached us to help them with their rebranding and web design since their value proposition did not entirely reflect the full range of their capabilities. We worked together to refresh their brand identity, website design, and other brand applications along their phygital touchpoints. Currently, we are working on the UX/UI design of their platform.

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Concept & Strategy

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the Strategy

In the initial branding workshop, we learned more about Impro, their overall company vision, and their brand values. We helped them transform their image from a regular coaching company to an integrated management consultancy. As Impro is a hybrid between an AI-driven platform and a consulting company, our concept would be to combine both the human and the technological aspect of their product offering. We reached this by humanizing their branding with round shapes, dynamic, engaging colors and adding friendly illustrations as well as real portraits.

Impro
Brandbook

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Website

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the Web

To demonstrate how user-friendly and engaging the Impro platform is for every human, our team built various animated parts throughout Impro’s marketing website: simplified product illustrations, product dashboards, and the entire coaching process. Additionally, we designed UI kit components to relevant and corresponding sections of the digital project.

UX / UI

Visual showing the mobile version of the website of Impro.
More about
UX / UI

For Impro, it is crucial to convey their dynamic spirit on all platforms, so functional and innovative UX/UI design is a primary need for their brand identity. In order to meet their ongoing UX/UI design needs, we are currently working on the redesign of their old web application. Stay tuned to see the final results.

"Their sense of urgency and quality of service is impressive."

The outcome of the branding process was astonishing and elevated our positioning. The combination of artistic taste with commercial overview makes their attitude unique and engaging, ensuring accurate and professional results.

Maya Liberman

Impro COO & Co-Founder

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