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Deep tech branding projects

Making technology work and scaling it economically—the biggest hurdle of Deep tech companies. As their technology is constantly evolving and difficult to resume solely with words, strategic branding helps to enhance understanding, gain trust, and attract investors on the short and the long run.

Across different fields, Deep tech companies can transform society in many ways: with an estimated market value of 3,733.8 Million by 2032, Deep tech is revolutionizing the whole tech sector. However, startups encounter three major problems: technology, talent, and cash. Often, their technology requires years before commercialization is feasible. Persistence is needed to enable constant growth.

To develop and commercialize the technology at scale, carving out a unique identity is a necessity for Deep tech startups.

Deep tech startups need a strong brand to activate users and attract investment.

20%
Of VC funding go into Deep tech companies.
$2.5B
Early-stage annual Deep tech funding by the US gov.
21.8%
CAGR of the Deep tech market from 2023 to 2032.

If you are looking to make your Deep tech startup work and scale it economically, a strong visual identity with a clear brand strategy is crucial:

Durable visual identity

Attract interests with a strong visual identity that strengthens your Deep tech startup along its tech journey.

Clear messaging

Leave behind the black-box problem and explain your product, independently of its stage, to possible investors.

Unique website experience

Create a sophisticated website with branded storytelling to attract talent and investors.

Consistent design

Communicate your Deep tech solution coherently on each brand touchpoint, from motion videos to UI.

Our Deep tech case studies

Building resilient communities

B2B SaaS
Deep tech
Fintech / Insurtech

Modulating the future piece by piece

B2B SaaS
Artificial Intelligence
Deep tech
Cloud Computing

The universal compute fabric

Deep tech
B2B SaaS
Cloud Computing

Building ever smarter robots

Deep tech
B2B Services
Biotech

Frequently Asked Questions

What does branding for Deep tech startups include?

Branding is more than just a logo; the most basic elements of the visual identity include color palette, typography, and illustrational style, with clear guidelines on their usage. This visual identity ideally is applied to all brand touchpoints: from the website, social media, marketing and sales collateral to company and product videos that communicate the benefits of the tech solution in a way that every user can easily understand. Depending on the industry you are in, you might also need a branded UI design system to ensure a smooth user experience and brand recognition on all touch points.

Why is branding important for Deep tech startups?

With Deep tech claiming a 20% share of Venture Capital*, the potential to evolve and grow is big. However, in order to grow consistently, Deep tech companies need not only to develop their technology, but also their brand. You need to communicate the value and longevity of your solution in order to attract talent and funding. Independently of the industry focuses of your Deep tech startup, strategic branding makes sure that your brand perfectly harmonizes with your brand personality and to reach business growth.

*Source: Boston Consulting Group, Bessemer Venture Partners, Future Market Insights

How much does branding a Deep tech startup cost?

When we talk about branding, we don't just mean creating a logo. Branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your brand, and all the components we create are fully custom-made and designed according to your needs.Typically, market prices will range between 20 to 80k according to Techcrunch. The costs of our branding for startups begins at 12k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.

We couldn't be happier with the results.

Silvija Kostovski

"Deep understanding, bolstered by extensive experience with startups."

Nima Yazdani

"The graphic design really impressed us. They created amazing visuals."

Maddy Alcala

"Their swift responsiveness and adaptability led to great results."

Juan Pablo Salazar

"It was just what we needed."

Marlies Jongens

"Great teamwork and great listeners."

Sean Griffin

"The quality of the work and flexibility of the team were extremely impressive."

Red Giuliano

"They were the only ones that really got our startup needs."

Raja Singh