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Travel / Leisure branding projects

Companies connecting tech and lifestyle are experiencing significant growth. Whether it is fitness, mental health, tourism, or entertainment startups—the use of digital tools is growing, and so is the competitive landscape. Travel and leisure tech startups adopting the latest technology need to establish a powerful market position to attract users.

​Consumer behavior in the travel and leisure tech sectors is evolving rapidly, influenced by technological advancements and shifting preferences: digital planning, AI integration, social apps versus digital detox and sustainability concerns. Also, consumers desire personalized experiences, whether it be health, fitness, social, or travel apps. Competition is growing and travel and leisure startups using advanced technology need to stand out. Without clear differentiation, attracting and retaining customers becomes a daunting task.

Travel / Leisure startups can stand out and attract users with a strong brand identity.

$15.5bn
Traveltech market size in 2025.
$370m
Largest deal for a travel software in 2024.
5.28%
CAGR of the global Travel tech market until 2034.

One of the major startup challenges of the industry is increasing competition and finding their UVP to be consumers number 1 choice. A strong branding helps to be seen and chosen.

Appealing visual identity

Appeal to users at first sight with a visual identity that works as a real differentiator. Don’t be just another app.

Outstanding storytelling

Connect with your audience’s emotions and reach them with engaging storytelling they will remember.

Unique market position

Find your spot in the market that will help you grow, based on a clear UVP and a well-defined strategy.

Smooth user experience and web

Create a website that converts users with a seamless user experience and establish trust among investors.

Our Travel / Leisure case studies

Building a habit of meditation

Health tech
Mobile / App
Travel / Leisure
B2C

The future of training

Sportstech
Mobile / App
Travel / Leisure

Hyper-personalize your travel experience

Travel / Leisure
B2C

Less chit-chat, more action

Marketplace
B2C
Travel / Leisure

Share-economy goes travel

Travel / Leisure
Marketplace
B2C

Frequently Asked Questions

What does strategic branding for Travel/Leisure tech startups include?

Strategic branding helps to show the world what you already know: that your Travel tech or Leisure startup makes the life of its users more beautiful. Our strategic branding approach positions your brand strategically in the market, keeping in mind competition and your core values. Based on industry research, our design and marketing expertise, and your branding goals, each decision is tailored to your business. The most basic branding elements include color palette, typography, and illustrational style, with clear guidelines on their usage. This visual identity ideally is applied to all brand touchpoints: from the website, social media, marketing and sales collateral to company and product videos.

How do Travel/Leisure tech startups benefit from strategic branding?

​Strategic branding is crucial for travel and leisure startups aiming to carve out a distinctive presence in a competitive market. It helps startups to grow by establishing a unique market position, building emotional connections, enhancing customer loyalty and facilitating strategic partnerships. Also, effective branding can position your startup as a premium provider, justifying higher pricing through perceived value.

How much does branding a Travel/Leisure tech startup cost?

When we talk about branding, we don't just mean creating a logo. Branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your brand, and all the components we create are fully custom-made and designed according to your needs. Typically, market prices will range between 20 to 80k according to Techcrunch. The costs of our branding for startups begins at 11k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.