Consumer behavior in the travel and leisure tech sectors is evolving rapidly, influenced by technological advancements and shifting preferences: digital planning, AI integration, social apps versus digital detox and sustainability concerns. Also, consumers desire personalized experiences, whether it be health, fitness, social, or travel apps. Competition is growing and travel and leisure startups using advanced technology need to stand out. Without clear differentiation, attracting and retaining customers becomes a daunting task.
One of the major startup challenges of the industry is increasing competition and finding their UVP to be consumers number 1 choice. A strong branding helps to be seen and chosen.