Discover the world's hidden gems

For Mappr, the map is the central element to build its community of creators and subscribers. It's a gateway to adventure, an opportunity to discover things. The startup's name was the starting point for the brand identity, which we built around the concept “Unfold the map”. It's a metaphor for expansion: We can explore new horizons and uncover all there is to discover. While representing the unfolded map, the rectangular shapes of Mappr's icon also resemble a mobile phone in perspective and overlap to create a sense of community and shared content, evoking a feeling of growth and connectivity.

Mappr's color palette features vibrant hues of Teal, the sophistication of Black and White Glow, and the radiant lead color, Lemon Accent. These tones create a dynamic and refreshing vibe, making them ideal for a travel platform. They are vibrant enough to convey a sense of modern technology while being neutral enough to harmoniously coexist with content from creators.

For Mappr, we defined both a primary and a fallback font to ensure consistent and confident brand application across all touchpoints. Both typefaces are sans serif, belong to the neo-grotesque category, and deliver optimal results in both body text and headlines. The primary font is Uncut Sans, known for its high legibility and optimization for user interfaces. Additionally, it is free for commercial use. The fallback font, Inter, is versatile and designed for a wide variety of applications, from user interfaces to marketing materials. Its compatibility with Google Suite ensures correct formatting and proper brand usage across presentations and other marketing materials.

The brand concept “Unfold the Map” is applied across Mappr's imagery to enhance brand recognition. Starting with the logo, parallelograms and trapezoid shapes are created, reminiscent of a smartphone. These shapes can be used as frames or function as backgrounds. Photographs of people can be cropped to fit within the parallelogram boxes. For an attention-grabbing effect, subjects can extend beyond the box on multiple sides, or they can be contained within the box with the textural shape applied in the background. To ensure brand consistency, we defined a clear photographic style for the travel tech startup. With travel, food, and people at the forefront of Mappr, the photographs should embrace the diverse personalities of users. Images include people taking selfies with their phones, delicious dishes, and stunning landscapes. The subjects in the photos should genuinely enjoy what they do, reflecting authenticity and a strong connection with the brand.