Smart glass. Now wireless

Andluca is a deeptech startup enabling wireless smart glass technologies for more efficient, comfortable, and secure buildings. They approached us for their website redesign in order to establish a more mature presence for their startup. After our initial call, we agreed that the best strategy for reaching a more sophisticated appearance was to enhance their current brand and visual identity as a first step, including custom illustrations to represent their complex product. The last step would be the improvement and launch of their website. 

The overall goal was to establish a more mature online presence for the deeptech startup. Therefore, after analyzing the briefing and getting in-depth knowledge of Andluca's product, we tweaked their former visual identity to translate it into a more sophisticated appearance. Due to technical product features, the renewed brand should communicate the concept of transparency—we aimed to integrate it across their brand touchpoints via iconography, illustrations, and imagery. 

Andluca wanted to make as few changes to its logo as possible. However, it was clear from the beginning that the colorful logo had to be reduced and simplified in order to communicate a mature brand. Therefore, we maintained the original shape of the icon but quit the colors and the shades, making it easier to remember and to be applied on all brand touchpoints. We reduced “Andluca Technologies” to “Andluca” to make it catchier. Also, we finetuned its typography for better readability.

Originally, Andluca had not defined any brand colors, therefore there was a great scope of possible directions with the goal that the color palette should transmit innovation, transparency, and straightforwardness. In the end, we agreed on black and white as the primary colors for a clear appearance and two tones of violet to suggest innovation. Blue serves as the accent color.

We use two typefaces: the sans serif font Mulish for headlines, designed for display content to provide transparency and high readability. The sans serif font Heebo allows us to keep a professional and friendly look in body texts.

Illustrations and animations were important for the project. As Andluca's product is difficult to grasp at first glance, we had to explain it via visual design elements. Using the newly defined color palette, we designed branded icons and illustrations on the one hand; made out of thin lines giving a technical yet clean appearance to the brand. On the other hand, we created a simple fully branded animation for their website which depicts the different features of the smart windows. 

The enhanced branding allowed us to create a mature web presence for Andluca. It not only serves to establish trust amongst prospects and investors but also to explain the smart glass products. Therefore, the new digital home is friendly and approachable, yet sophisticated, and depicts the product's benefits at one glance. The effective combination of photography and branded illustrations is key to grasping the user's attention and conveying Andluca's message.