Smart glass. Now wireless
Andluca designs and develops smart window products powered by their proprietary, transparent solar glass technology—Innovio Glass—that converts ultraviolet (UV) light into in-window electricity.
Smart windows that not just save energy—homeowners experience increased security, privacy, and comfort with Andluca's advanced solar glass technology. Next to homeowners, the US-based Cleantech startup also needs to attract industry leaders to leverage upcoming opportunities and create innovative partnerships. After the brand enhancement and web design, the product scope was extended to include further custom illustrations for a new landing page with respective development, and also a name for their product.
Concept & Strategy
The overall goal was to establish a more mature online presence for the Cleantech startup, aligning with both their B2C and B2B goals. Therefore, we tweaked their former visual identity to translate it into a more sophisticated appearance. Aligned with the sector, the branding concept needed to communicate innovation, transparency, and light—we aimed to integrate it across their brand touchpoints via iconography, illustrations, imagery, and also in the product name.
Naming
After in-depth industry research and domain, disaster, and pronunciation checks, we decided to centralize our naming efforts around a product feature that while being as broad as possible also connects directly to the smart glass. The result is Innovio Glass: It combines “innovation” and “violet”, hinting to the smart technology that harvests ultraviolet (UV) light to generate energy.
Logo
Andluca's original colorful logo had to be reduced and simplified in order to communicate a mature brand. Therefore, we maintained the original shape of the icon but quit colors and shades, making it easier to remember and to be applied on all brand touchpoints. We reduced “Andluca Technologies” to “Andluca” to make it catchier. Also, we finetuned its typography for better readability.
Colors
Originally, Andluca had not defined any brand colors, therefore there was a great scope of possible directions with the goal that the color palette should transmit innovation, transparency, and straightforwardness. We agreed on black and white as the primary colors for a clear appearance and two tones of violet to establish a connection to the UV-harvesting glass. Blue serves as the accent color, communicating innovation and technology.
Typography
We use two typefaces: the sans serif font Mulish for headlines, designed for display content to provide transparency and high readability. The sans serif font Heebo allows us to keep a professional and friendly look in body texts.
Imagery
Since one of the main features of Andluca's product is its transparency, we wanted to communicate this via the imagery. We achieved this by choosing bright photographs with low contrast and cold temperature. Clouds, glasses, reflections, or environmental scenes help portray transparency and cleanliness.
Website
Andluca's mature website reaches both target audiences, homeowners, and industry partners. It not only establishes trust amongst prospects and investors but also explains the smart glass technology. Therefore, the Cleantech website is friendly and approachable, yet sophisticated, and depicts the product's benefits at one glance. The effective combination of photography and branded illustrations is key to grasping the user's attention and conveying Andluca's message.
Communication
To help the Cleantech startup communicate their innovative technology, we created a marketing brochure and a technical data sheet, containing detailed information about the product. These additional materials assist the Andluca marketing team in communicating their value proposition.
"The Branx’s team effectively guided us through a comprehensive design process."
We greatly enjoyed working with them to refresh our digital identity and highly recommend them as a partner for preparing your brand and website for a growing audience.
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