Rebranding for tech startups

Rolling out a rebrand is a major move that should always be backed up by a clear strategy, paying special attention to the user. Our rebranding solutions for tech startups guide you through the process, from repositioning to messaging framework and visual identity.

Strategic rebranding for tech startups

Brand Discovery

Find out your current market position and reveal your strengths and weaknesses. Together, we identify growth opportunities and align them with your tech startup's vision.

  • Brand audit 
  • Competitive analysis
  • User data analysis
  • Brand assets evaluation
  • Brand strategy review
  • Rebranding workshop

Rebranding strategy

Communicate the new brand to customers, stakeholders, and employees with a compelling rebranding strategy. Based on the insights gained from the workshop and the brand analyses, we finetune your strategic approach.

  • Brand positioning
  • Brand house
  • Key differentiators
  • Brand archetype
  • Mission, vision, purpose

Messaging Framework

Keep users engaged with your brand and reach new audiences. Paying special attention to the user across all communication channels enables us to craft a powerful messaging framework, establishing brand consistency and clarity.

  • Value proposition
  • Elevator pitch 
  • Key messages
  • Call to action

Visual Identity

Align your tech startup's visual identity with your refined strategy to position your brand strategically in the market. Establishing harmony across all visual elements, we enhance coherence and brand recognition.

  • Logo
  • Color palette
  • Typography
  • Imagery
  • Iconography
  • Imagery, illustrations and animations

Looking for something else?

Tech startup rebranding process


Our relationship begins with a deep dive into your industry and a rebranding workshop. Together, we will analyze your competitive landscape and user data, evaluate your current brand assets, and review your brand strategy to prepare for adaptations. With collaborative FigJam boards, we ensure efficient information flow between your team and our brand strategy experts.

Collaborative FigJam board


As you want to keep your current users engaged but also want to reach new audiences, your strategy needs to be elaborated in detail. By taking into consideration the outcome of the rebranding workshop and the brand audit, we determine the ideal way to meet your brand goals strategically.

Messaging framework

A strong framework will serve you as guidance to stay consistent and coherent in your communication. Based on all the information we have collected until now, we help craft your key messages, brand pillars and lay the fundament for a strong brand. That way, we assist in reshaping your brand's story to create an emotional connection with your audience.

Rebrand proposals

After rolling out your rebranding strategy, we decide which elements of your current identity need to be refined or redone from scratch. We provide you with two visual identity suggestions for your rebrand, which you can choose from. Once you've made up your mind, we further elaborate on your favorite.

Brand assets

All the relevant brand assets such as logo, colors, typeface, iconography, and imagery are fine-tuned to fit your needs. Feedback rounds enable you to communicate any changes you consider necessary to reach your rebranding goals and fit your brand strategy.

In this before-after video, you can see the redesign of the logo for the cleantech startup Andluca.

Brand activation

Once you are completely happy with the outcome, we help you roll out your brand across relevant touchpoints, ensuring a seamless transition and providing you with a brand guide to always remain consistent. Let us know which channels you want to focus on and we start designing further brand assets.

4-6 weeks

from 12k USD

Latest Rebranding Projects for Startups

Scaling eCommerce efficiently

B2B SaaS
Logistics / Supply Chain

Smart glass. Now wireless

Cleantech / Energy
B2B Services

Find the warehouse space you need

Logistics / Supply Chain

Better supply chain visibility

B2B SaaS
Logistics / Supply Chain
Artificial Intelligence

Easy client onboarding & risk assessment

Fintech / Insurtech
B2B SaaS

Automated building design

B2B SaaS
Artificial Intelligence
Cloud Computing

Managing with clarity

HR tech
B2B SaaS
Artificial Intelligence

Frequently Asked Questions

What do I need to keep in mind for rebranding?

To roll out a successful rebranding, you should build your new brand keeping in mind the following: evolution of your target audience, alignment of your visual identity with your brand personality, your business goals, interests of investors, and status and evolution of brand awareness. Learn more on how to master your rebranding from strategy to design.

When should I consider rebranding?

Depending on the business needs, the market trends, and the target audience's perception, some experts suggest considering a rebrand, understood as a complete overhaul from strategy to visual and verbal identity and sometimes even naming, or a brand identity revision for tech startups every 3-5 years. Of course, minor adjustments and updates may happen more frequently.

How much does rebranding for startups usually cost?

Strategic (re)branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your new brand, and all the components we as a startup branding agency create are fully custom-made and designed according to your needs.

There are many rebranding solutions in the market, which span from $13k to $45k. The costs of our strategic rebranding for startups begins at $12k, depending on your brand goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.

How can a startup branding agency help with rebranding efforts?

A successful rebranding is more than just a visual makeover. It's about creating a brand experience that resonates with your customers and stands out in the market. When collaborating with a tech startup branding agency that puts brand strategy at the very heart of decision-making, you ensure your rebranding is backed by profound analyses and research, allowing for design that resonates with our target audience. 

"Great teamwork and great listeners."

Sean Griffin

Pratus CEO

"The quality of the work and flexibility of the team were extremely impressive."

Red Giuliano

Zero-True CEO

"They were the only ones that really got our startup needs."

Raja Singh

Revolear CEO & Founder

"The diversity of their expertise is impressive."

Matt Maguire


"They showed very strong technical knowledge."

José Cabaço

Enlitia Marketing

"They took our business goals as serious constraints that they designed around."

Aaron Szymanski

Augmenta Head of Product

"Fantastic work from the whole The Branx team!"

Alastair Bulger

Sikoia CCO & Co-Founder

"The Branx’s team effectively guided us through a comprehensive design process."

Noah Reimers

Andluca Business Development & Operations Lead