Discovery-Phase
The process begins with a discovery phase designed to uncover the core of your company. By understanding your vision, target audience, competitors, and brand personality, we establish a strong foundation for your brand.
Brand identity for AI & SaaS startups
A strong brand identity attracts investors and signals that your company is ready for enterprise clients. In three weeks, you'll have it all: a creative strategy, a complete visual identity, and a scalable design system that grows with your product. Every brand also gets its AI-optimized brand book.
Brand identity process
Strategy & creative foundation
Our team turns the insights from the discovery phase into a strategic foundation, including archetype definition and a visual analysis of your market. Then we build design moodboards to set the visual direction.
Creation of the brand identity
We craft a cohesive brand identity that includes your logo, color palette, typography, and initial imagery style. You'll receive a Figma presentation and a brand mood video, followed by a brand review call.
Brand book, optimized for AI workflows
Your brand book sets the rules: logos, colors, typography, iconography, imagery, and usage. We also provide brand-md and design system files that translate those rules into AI-ready inputs, helping teams use AI tools confidently while protecting consistency, quality, and brand integrity.
What your branding project includes
Creative strategy
The creative strategy is the fundament of successful tech brands. Whether the goal is building a brand from scratch, rebranding, or brand enhancement, analyzing the competitive landscape and aligning your visual identity with your brand core is crucial for a branding that lasts.
- Brand personality & archetype
- Visual competitor analysis
- Brand perception map
Visual identity
You'll get a brand identity that communicates your tech in an appealing and sophisticated way. No more worrying about your competitors’ look and feel, you’ll be the one setting the standard for the category.
- Logo
- Color palette
- Typography
- Imagery, icons & illustrations
Brand guide
Always know which color to use, how to align text, and how your brand speaks. Your brand guide keeps every asset consistent and on-brand. You get it as Figma and PDF files, plus LLM-readable files your team can use with AI tools.
- Logo & color codes
- Typography & imagery guidelines
- Application examples
- Figma, PDF & LLM-readable files
Latest startup branding projects
Frequently asked questions
Strategic branding helps to show the world what you already know: that your business is offering a top-notch product. As a startup branding agency, we position your brand strategically in the market, keeping in mind competition and your core values. Our decisions are always based on industry research, our design and marketing expertise, and your branding goals.
A brand identity typically includes elements such as the logo, color palette, typography, imagery style, and other visual (and often verbal) elements. These components form a coherent system that shapes how the brand appears across websites, products, presentations, and marketing materials.
For tech companies, brand identity plays a key role in making complex products understandable and credible. A well-designed identity helps investors, customers, and partners quickly grasp the value proposition and facilitates growth.
Market prices for tech branding typically range from €20k to €80k, according to TechCrunch. We offer a senior-led alternative: a dedicated team of a creative director, a brand strategist, and two expert designers working on your project. You get a full strategy and design overhaul, plus a brand guide in Figma and PDF, and as LLM-readable files your team can use with AI tools. Our brand identity projects start at €20k and take three weeks.
Contact us for more details.
A strong brand identity is primordial for AI tech companies across different industries: across the US, Canada, and Europe, we've helped +120 startups reach business growth. As startup founders, we know what other startups need and how we can adapt to their needs the best way possible. This close collaboration has resulted in awards and recognitions across the industry.
Consistency is essential if you want your startup to present a professional image across every acquisition channel. When your brand looks and communicates in a coherent way, it signals maturity and credibility to prospects, partners, and investors. Brand guidelines ensure that every touchpoint, from your website to sales materials, follows the same visual and verbal system, allowing your team to apply the brand consistently as the company grows.
Your main point of contact will be a dedicated project manager who takes care of every request. She forwards the information to our design team, which you will also meet in online calls, videos, and see on FigJam boards. There, you can interact with the designers via comments and indicate to them your preferences and on-point feedback.