Especially in Europe, funding for Climate tech startups plunged in H1 of 2025, a decrease of 71%. This is partially due to policy and regulatory concerns for sustainabiity startup investors. However, startups with clear product-market fit in decarbonisation, circular economy, EV/charging, energy storage are accelerating rapidly. Some companies even show 2‐year CAGRs of ~75%-110%. With large capital flows reduced, proven viability and differentiation matter more than ever. The “green premium” (willingness to pay extra for greener product) is under pressure. Sustainability startups must show real value, not just purpose.
A cohesive, powerful branding gives your startup the value it deserves. That's strategy. That's winning the trust of investors. That's highlighting real outcomes for higher investor trust.








