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The future of animal-free protein 

Vivici is a biotech startup with a mission to meet the world's growing demand for sustainable and nutritious protein. They employ precision fermentation, a process that enables them to produce sustainable protein for a wide range of food and recipes.

Branded illustration for tech startup
Brand Strategy
Brand Identity
Web Design & Dev.
Web Development
Motion & Illustrations

As feeding the world with animal-derived protein is not feasible in the long run, Vivici joined the animal-free protein revolution and is now looking to make their mark in the industry. As a spin-off of DSM and Fonterra, Vivici leverages decades of experience in developing and scaling bioprocesses and holds world-leading knowledge in the isolation and application of dairy proteins. The biotech startup approached us seeking a branding and website that would set them apart from other competitors in the animal-free dairy protein market, while effectively communicating the company's sophistication and scientific background.

Concept & Strategy

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the Strategy

“Small changes, big impact” serves as the guiding principle behind the branding of the startup, inspired by the butterfly effect. We developed this concept during the logo design process and continued using it as a motto throughout the creation of the visual identity. After analyzing the competitive landscape, we felt that Vivici would need to reflect an organic, straightforward approach and communicate in a clear, realistic way to its audience, making the science behind its process easy to understand. From the imagotype with its approachable isotype to the refined combination of custom-made illustrations with food photography on their website, Vivici's visual identity makes the science behind the technology more accessible to the target audience and clearly communicates their value proposition. What added further complexity to the project was their request to subtly reference DSM and Fonterra: this was reached by some brand elements bearing a resemblance to the parent companies. As a result, Vivici is portrayed as a progressive, disruptive, yet friendly company that is poised to lead the animal-free protein industry.


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the Web

The ultimate goal of Vivici's website was to captivate the target audience, stakeholders, and investors by communicating clearly and explaining the scientific process. By leveraging the branded illustrations, we effectively conveyed the startup's deep industry expertise in a compelling and human way. The homepage features a short, ingeniously integrated video sequence in the above-the-fold section, creating intrigue and enticing users to scroll and learn more about the company. Throughout all pages, the illustrations guide the user through the sections, offering a lightweight and understandable presentation of Vivici's scientific approach. The highlight is the technology page featuring a step-by-step illustration of the precision fermentation process. The website efficiently communicates Vivici's value proposition, enhancing the explainability of the startup's technology and establishing the company as an approachable, knowledgeable, and dynamic partner.