Bringing clarity to energy data
Ilumenon is poised to lead in big data talks, enabling swift communication for innovative energy, sustainability, and AI solutions. The brand positions your business as a trusted partner, instilling immediate confidence.
With the global average surface temperature already around 1.2°C above pre-industrial levels, managing energy data efficiently to track global consumption is crucial. This is the moment for energy startups like Ilumenon to rise and illuminate this data. The visionary brand Ilumenon communicates its solution with a compelling brand identity.
Concept & Strategy
Shining light on data is Ilumenon's strong point, hence we aligned the brand with the archetype of the Sage. The Sage embodies wisdom-driven innovation, trusted guidance, enduring relevance, and a holistic approach to complex problems in the tech sector. Ilumenon acts as a respected authority that offers innovative solutions grounded in deep knowledge and insight. We built the energy brand around the myth of Prometheus, known for stealing fire from Olympus to give it to humanity, symbolizing the delivery of the flame of knowledge. This myth marks the beginning of human civilization, allowing the development of arts, science, and technology. Just as Prometheus brought fire to humanity, Ilumenon strives to bring light to the analysis of energy data.
Naming
Ilumenon is a swift combination of "illumination" and "phenomenon". Its sound immediately rings a bell and alludes to the positive connotations of both words. The name positions the brand as a creator of highly advanced tech solutions that shed light on complex problems and bring clarity to difficult situations. Ilumenon evokes a sense of brightness, innovation, and uniqueness, while sounding familiar, smooth, and powerful.
Logo
Ilumenon's cleverly crafted, instantly recognizable isotype encapsulates the essence of the brand and tells its story: it presents the eternal flame of knowledge, graphs of data science, and the first three letters of the brand name. An elegant, yet techy wordmark complements the isotype, enhancing brand recognition when launching. This powerful isotype makes recalling the brand easy for users, stakeholders, and investors. Distinguishable even in small sizes, it can be applied across all brand touchpoints.
Typography
Ilumenon uses the ITF font Slash Grotesk. This typeface is characterized by a tall x-height, large counterforms inside the letters, and the small apertures of its letterforms, in some cases almost looking as if the aperture is about to close shut. Slash Grotestk is neutral enough to be used in marketing material, while remaining exciting enough for outstanding brand collaterals.
Website
The website of Ilumenon sets itself apart from other cleantech and energy brands by using pastel orange and green hues, with white uppercase letters creating a smooth reading experience. The UI screens showcase the product's functionality, making it easy to demonstrate features and benefits. A glass effect on visuals hints at the transparency the data platform provides to its users, illuminating energy data with clarity.
Brand Communication
The energy company's brand communication materials are designed to maintain a cohesive and impactful presence across various platforms. Social media templates are crafted to engage audiences with visually appealing and informative content, consistently reflecting the brand's aesthetic with pastel hues and clear typography. Billboards capture the essence of Ilumenon with bold visuals and succinct messaging, ensuring high visibility and recognition. Presentation templates are meticulously designed to align with the brand’s identity, incorporating the elegant wordmark, nature-inspired colors, and the distinctive Slash Grotesk typeface.
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