[campaign] exclusive
Get your new brand and web ready in 6 weeks.
BlueCloud

Enabling enterprise AI

BlueCloud empowers digital transformation for businesses through digital strategy, data engineering, analytics, Gen-AI, ML, and Cloud services. Innovation, customer service, and employee engagement are at the heart of the B2B SaaS company.

Branded illustration for tech startup
BlueCloud
Tampa
,
USA
Rebranding
Brand Strategy
Brand Identity
Web Design & Dev.
Motion & Illustrations
Artificial Intelligence
B2B SaaS

Keeping up with the fast-paced enterprise environment is challenging. BlueCloud assists businesses in pioneering their digital transformation by harnessing the power of data, AI, and the cloud. As an Elite Snowflake Partner, BlueCloud is a powerful player in the market—their branding and website need to be as strong as their market presence. That's where we came in. We took on the challenge of rebranding BlueCloud, crafting a fresh and powerful identity while honoring the essence of their original brand. Our mission was clear: create a brand and website that truly embody BlueCloud’s innovative spirit and industry leadership.

Concept & Strategy

No items found.
More about
the Strategy

The primary challenge lay in transforming a sophisticated tech solution into a striking, accessible brand. It needed to be bold enough to stand out while remaining deeply connected to the company's roots. Based on the company name, we crafted a concept centered around "Harnessing the power of the cloud"—a reflection of their services and the essence of their new brand identity.

Website

No items found.
More about
the Web

For BlueCloud, we did a complete website overhaul aimed at enhancing user experience and brand coherence. We reorganized the content, crafting a clear sitemap and streamlined structure that prioritizes usability and highlights their distinct services. The result is a logical hierarchy that ensures intuitive navigation. Aligning with their new brand identity, we seamlessly integrated branded visual elements across the website. Each service page features abstract illustrations that embody BlueCloud's bold and dynamic personality. These visuals not only enhance brand recognition but also provide tangible representations of their services, reinforcing their innovative identity.

We couldn't be happier with the results.

A massive Thank You to The Branx for making this transformation possible. Your expertise and creativity were evident in every step of the process. The collaborative journey was truly remarkable.

Silvija Kostovski

Reviewed on