Enabling enterprise AI

Using BlueCloud's old branding as a foundation, we designed their new logo. By retaining the distinctive rectangular shapes with rounded corners and overlays, we maintained the essence of their visual identity. This renovation, focused on subtle details, seamlessly integrates the original colors into a fresh composition. The reinterpretation not only visually evolves the brand but also strengthens its connection to the company name: the intersecting circles evoke the shape of a cloud. The color gradient, transitioning smoothly from blue to green, adds visual depth and enhances aesthetic coherence. We also adapted the writing style of the wordmark to enhance legibility.

BlueCloud's color palette is dynamic and bold, imparting a distinctly techy vibe. The mix of dark tones such as Midnight Blue and Azure Blue exudes professionalism and confidence, while lighter tones like Brilliance White and Aqua Blue offer clarity and freshness. This contrast creates visual balance and emphasizes key design elements. Furthermore, the inclusion of vibrant tones like Luminescent Green and Solar Orange injects vitality and energy, reflecting a spirit of innovation and creativity.

For body text and headers, BlueCloud employs Arimo, a sans-serif typeface optimized for legibility on digital displays. Its neutral design and balanced proportions ensure readability across various screen sizes and resolutions. The distinct contrast between thick and thin strokes enhances its contemporary and cohesive aesthetic. To highlight important text elements, we use Playfair Display in italics. Its slanted letters and smooth curves add distinction and elevate the overall design appeal.

To enhance brand consistency, we established a distinct imagery style for BlueCloud, emphasizing innovation, technology, diversity, and friendliness. Photographs capture employees in their work environment, engaging with screens and devices. We also feature images of offices and workspaces that exude a modern, technological flair. By adjusting the lighting and dominant tones in these images, we ensure the color palette aligns with the visual identity, creating harmony and consistency throughout the brand.

BlueCloud's visual identity features a set of fundamental geometric shapes—circles, dots, bars, and crosses—that form and create brand imagery, abstractly representing big data from the cloud in an artistic manner. Additionally, we designed abstract icons for each of the SaaS company's services. These icons, characterized by bold shapes, clearly defined lines, and dynamic colors, are versatile enough to be used in larger formats, such as above-the-fold images. This cohesive design language reinforces BlueCloud's innovative and tech-forward brand identity.