Making entrepreneurship easy

Easor’s logo balances simple, bold forms with a subtle human touch. The smooth connection between the lowercase "e" and the "a" symbolizes flow, collaboration, and the union between entrepreneurs and accountants. The design is friendly and compact, emphasizing the ease of the solution. The font’s modern curves and sharp cuts reinforce a tech-forward yet accessible identity. The compact version made out of the “e” and the “a” works for profile pictures, app icons, and as a favicon while remaining recognizable and memorable.

The Fintech brand is built around clarity, optimism, and forward-thinking. Its identity is anchored by Flow Green, a vibrant and energetic shade that represents simplicity, innovation, and approachability. Distinctive and instantly recognizable, it reflects the product’s value proposition: to ease paperwork. Flow Green gives Easor a fresh, digital-first identity. Complementary greens provide flexibility across interfaces, backgrounds, and layouts, ensuring accessibility and contrast. Its accent colors expand the brand’s visual language: Golden Yellow introduces warmth, optimism, and a human touch, whereas Sky Blue brings in a cooler, more digital tone.

Easor’s main typeface is the Google Font Albert Sans: clean yet friendly, with a geometric base and humanist touches. It’s highly legible, making it perfect for text-heavy layouts. Albert Sans strikes the right balance between professional and human, trustworthy yet modern. For illustrations and UI mockups, we use Nunito Sans. It’s the typeface embedded in the actual product, ensuring visual consistency and authenticity.

With the brand’s imagery, we bring a warm, human element to the tech solution. The photography captures real moments with clarity and authenticity. It reflects an atmosphere where work, life, and comfort seamlessly combine. A natural lifestyle with spontaneous photography in everyday environments or on the streets is balanced with modern office environments. We also show individuals working from home or other comfortable spaces, showing that productivity and a relaxed atmosphere can go hand in hand.

Easor uses simplified UI illustrations to give sneak peeks into the software. Combined with branded illustrations in the style of playful stickers, such as hands giving a high five, the brand communicates dynamism and a sense of approachability. Central to the SaaS brand identity are its “flawless curves”: soft, organic shapes in motion that visually represent the seamless and adaptive nature of the platform. These elements reinforce the startup’s branding by conveying innovation and ease of use.