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Get your new brand and web ready in 6 weeks.

Building and scaling CPG brands

Confido's mission is to improve the performance of CPG brands. They leverage AI to automate manual workflows, not only facilitating the creation and scaling of a CPG brand but also driving performance and efficiency.

Branded illustration for tech startup
New York
Brand Identity
Web Design & Dev.
Web Development
Motion & Illustrations
UX/UI Design
Fintech / Insurtech

Confido, a fintech startup backed by Y-Combinator, approached us when they had already gained some initial market traction and had a rudimentary marketing landing page in place. Their goal was to effectively communicate their product, attract more customers and secure additional investment and were, thus, looking for our expertise to overhaul their brand along all their digital touchpoints.


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the Strategy

For a fintech startup, it is essential to establish trust among their users. CFOs, controllers, accountants, and sales people have to be confident that their financials are accurate and that they can rely on the platform. Taking the startup name as the starting point, "confidence" was one of the cornerstones of this project. With the ultimate goal of making deduction management an integral and seamless part of running a successful CPG brand, our aim was to position Confido as a reliable, and accessible brand with an easy-to-use platform.


UI screen for Confido
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the Web

The homepage and the product pages of the web attract the users' attention immediately with their above-the-fold sections: simplified UI screens give insight into the platform at a glance. Across the website, mouse-over and drag effects give the otherwise clean and straightforward layout the sparkle that it needs to keep users engaged. Without compromising website speed, subtle animations contribute further to a seamless yet engaging user experience. The Calendly integration of the contact page makes it easy for interested users to schedule a demo with one of Confido's experts.