Logo
The logotype is based on one of the primordial graphic forms, the circle. This geometric shape effectively merges what Confido needs to communicate: simplicity in use, calmness and confidence for its users, and fidelity, hence accuracy, of financial data. At its core, the letter F takes center stage due to its distinctive form, emphasizing its fricative, vibrant pronunciation compared with the other sounds. The direct relationship between the brand name's graphic representation and its pronunciation enhances Confido's memorability and clarity, reassuring the brand identity.