Where data inspires action
Moby Analytics aims to bridge the gap between business and data analytics. They strive to fulfill the analytics needs of businesses and back leaders and their teams, from crafting strategic communications to analyzing data architecture.
Our journey with Moby started more than two years ago. After a successful branding exercise, we have been updating the website of the Fintech startup. At an early stage, the branding goal was to create awareness and attract potential clients. Now, Moby has settled in the market and approached us to update their website to fulfill the needs of their adapted business model.
Concept & Strategy
When we created the brand of the SaaS data startup back in 2022, we drew on the brand name Moby – reminiscent of the eponymous novel – to create a concept made up of oceans and financial data. For their new website and updated identity, we toned down the usage of brand elements to establish a more professional look and feel.
Colors
Black, which imbues the brand with a sense of elegance and maturity, is the primary color of the Moby brand. Two blue tones—a light blue and a darker, more dynamic blue—relate the brand to the Fintech sector. A scale of grey tones brings confidence and serenity. Green, orange, and red are colors that are traditionally related to risk levels in the data universe: we used these tones to create subtle highlights in text and illustrations, relating each color with a different service to reach simplicity and cleanness in design.
Typography
The typeface we chose for Moby is Inter, a versatile and distinctive sans-serif font that communicates confidence and friendliness. By using it in all of its weights and styles, it can be used across all brand touchpoints while creating coherence and consistency.
Imagery
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Showing the team of Moby was one of the goals of the rebranding. To achieve visual cohesion with their brand identity, we gave them directions for their new team pictures: high-intensity light, high contrast, and people-focus.
Illustration
The images of Moby needed to give the user a deeper understanding of their services. We created simple slides in line with the brand identity, explaining Moby's approach to BI & Advanced Analytics, Capability building, and AI-powered document processing. In some visuals, we refer to the main ocean theme with carefully placed elements that remind of seaweed.
Website
Moby's new website gives off a clean and sophisticated vibe. With black, white, and subtle shades of grey used as dominating colors, the homepage communicates professionalism and appeals to the target audience. The above-the-fold of the homepage stands out with its dynamic but subtle slider, which gives an instant overview of the company's services. Dynamic and colorful elements such as the CTA as well as subtle highlights in red, orange, and green give personality to the brand and infuse the web with life.
"They have not missed a single deadline."
We really appreciate how well-organized they were. For each phase, we knew what to expect from them and what was expected of us. They truly took into account our input and were able to build a visual identity around it that add elements that we could not have thoughts about.
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