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Better supply chain visibility

Paxafe enables businesses to streamline their supply chain processes and make informed decisions on risk assessment. This helps companies identify and address any issues before they become costly and damaging whilst reducing costs and saving resources.

Branded illustration for tech startup
Web Design & Dev.
Web Development
Brand Identity
Motion & Illustrations
B2B SaaS
Logistics / Supply Chain
Artificial Intelligence

Upon researching the market and acquiring more knowledge on the product, it became evident that Paxafe's platform is a groundbreaking solution for managing intricate supply chains and assessing risk. Therefore, the communicative strategy of the SaaS platform has to be approachable and the product easy to grasp for teams in the supply chain industry.


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the Strategy

In order to enhance the overall brand image and attract prospects, the first step was to tweak and strengthen PAXAFE's current brand identity by making minor changes to their logo and color scheme. Subsequently, we designed a website that would accurately depict their intricate product and incorporated a complex animation to add a narrative element. Also, we integrated branded illustrations to ensure the understanding of the complex supply chain platform.


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the Web

The platform helps businesses to automate the supply chain process and eliminate manual effort, improving efficiency and reducing costs. The primary objective of our web design project was to convey this message. PAXAFE's website serves as the principal source of information for potential customers of the supply chain industry. Hence, it must transmit the main tools and advantages of the platform at first sight. In order to reach this, the effective combination of visual – static as well as moving – and textual elements was key in the web design and development phase. The outcome was an engaging website with various subpages and illustrations depicting the distinct software solutions such as predicted time of arrival and temperature prediction. By doing so, the benefits of AI-enabled intelligence for different industries are presented in a lightweight way.