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AstrumU

Advancing tomorrow's workforce success

AstrumU connects talent with opportunity through the power of AI and Machine Learning. The platform creates individualized skill profiles, mapping educational backgrounds and job experiences to illuminate talent opportunities and empower organizations and individuals to achieve success.

Branded illustration for tech startup
AstrumU
Washington
,
USA
Rebranding
Brand Strategy
Brand Identity
Web Design & Dev.
Motion & Illustrations
Brand Communication
B2C
B2B SaaS
Artificial Intelligence
HR tech

In today's rapidly changing workforce, agility and skills recognition are essential for businesses to stay competitive. However, essential talents often remain hidden behind CVs and educational records, making it difficult for employers to manage complex talent data. AstrumU addresses this challenge. With diverse B2B and B2C audiences, the branding and website for the US-based company needed to reduce complexity while clearly communicating its mission.

Strategy

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the Strategy

For the rebranding of the tech company, we embraced a human approach, creating a brand that puts the success of individuals at the center of its communication. Therefore, we moved away from the technology and complexity of the solution to a more organic, benefit-oriented approach. AstrumU positions individuals at the center of its platform, guiding them toward career success—much like the North Star and resonating with the wise and guiding brand archetype of the Sage. The focus on the “U” relates the brand to the Everyman, being altruistic, humble, and visionary.

Website

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the Web

The website design is crafted to engage both B2B and B2C audiences. UI illustrations guide users through processes and reinforce brand consistency, while interactive elements—such as the above-the-fold of the home page, hover effects, and draggable components—boost engagement. The layout utilizes large display text, card-based content organization, and illustrative process explanations to simplify navigation and understanding. The prominent footer with a large logo reinforces brand recognition.

"We have a really powerful brand perception among our customers."

The exercises we did with them and the way they refined our messaging helped us learn how to continue to do that in the future. We've already seen an increase in traffic on our website, our reach is so much better.

Kara Rodriguez

Marketing Manager AstrumU