Communication for tech startups

Brand Messaging & Verbal Strategy

Aligning verbal and visual identity is at the heart of our brand messaging. To get your value proposition across clearly and help position your tech startup in the market, we elaborate a strategic messaging framework.

Competitor analysis
Strategic positioning
Tone of voice
Mission, vision, purpose
Brand messaging framework

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Brand Copywriting

Tailored texts resonate with your audience across platforms and effectively communicate your tech startup's value. We translate your technical jargon into concise user-friendly language, adding explainability to your products.

Landing page copy
Website copy
Slogans
Storytelling
Product copywriting
UX writing

Strategic Brand Communication

Strategic communication across different touchpoints transmits your value to stakeholders and raises brand awareness. With the overall brand strategy as starting point, we create copy for distinct channels but with cohesive messaging.

Marketing Plan
Launch Campaigns
Social Media Campaigns
Sales presentations
Branded Pitch Decks

Looking for something else?

Latest Brand Communication Projects for Startups

Managing with clarity

HR Tech

SaaS

Artificial Intelligence

Virtual IT labs for product-led growth

SaaS

B2B Services

Less chit-chat, more action

Marketplace

The hyperlocal food marketplace

Marketplace

Retailtech

Share-economy goes travel

Travel / Leisure

Marketplace

Computational neuroscience

SaaS

Healthtech / Medtech

Why is aligning verbal and visual identity important for startups?

Verbal and visual identity go hand in hand. Although visuals catch users' attention in the blink of an eye, words are the secret ingredient that converts them into clients or causes them to bounce. This is why it is important to elaborate on a comprehensive, strategic approach to branding that covers visual as well as written elements. Also, slogans often form part of key brand visuals, making them an integral part of your brand messaging. During the whole branding process, we ensure that your goals and brand personality are reflected in each asset. Especially for tech startups, a sophisticated, well-aligned verbal and visual identity is essential to communicate their value.

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In which languages do you realize brand communication projects?

Our multidisciplinary and international team uses English as a lingua franca, but we are native speakers of Spanish and German as well. Due to the location of our tech startup clients and their target audience— the majority is situated in the USA, Canada or in the UK—, we realize most projects in English. It is the number one tech language, understood and used by the vast majority of tech companies worldwide, as complex tech products and processes can be explained in an easily understandable way.