Turn complex tech into a clear market position and a message people remember. In a focused two-week project, we refine your mission, vision, and values and turn them into a brand messaging framework, so your product, website, and visual identity speak with one clear voice.
You fill out our discovery board with your team: product, audience, competitors, ambitions, and the words you already use. In a live session with your leadership team, we align on your positioning, mission, vision, and values, and define the tone of voice that fits your brand.
We turn the strategic direction into a complete brand messaging framework: value proposition, messaging pillars, tone of voice guidelines, and tagline options. Your team gets a clear, consistent way to communicate your value, and the foundation for your visual identity.
A shared starting point for your team. Our discovery board and strategy call capture what your company stands for, who you serve, and how you compare to your competitors, without lengthy interviews.
We sharpen the foundations of your brand so it stands out in the market and guides every decision, from product to visual identity.
We turn your strategy into words your team can use every day. The framework defines what you say and how you say it, and becomes the base for your visual identity.
Verbal and visual identity go hand in hand. Although visuals catch users' attention in the blink of an eye, words are the secret ingredient that converts them into clients or causes them to bounce. This is why it is important to elaborate on a comprehensive, strategic approach to branding that covers visual as well as written elements. Also, slogans often form part of key brand visuals, making them an integral part of your brand messaging. During the whole branding process, we ensure that your goals and brand personality are reflected in each asset. Especially for tech startups, a sophisticated, well-aligned verbal and visual identity is essential to communicate their value.
Our multidisciplinary, international team works in English, and we are also native speakers of Spanish and German. As most of our tech clients and their audiences are based in the US, Canada, or the UK, we deliver most projects in English. It is the number one language in tech and makes it easy to explain complex products and processes.
When developing the brand strategy for your AI tech company, you should be clear about your mission: understand what your brand stands for, its core values, and the purpose it serves. Also, make sure to know your target audience and competitors. Be clear and consistent in your messaging, ensuring that your brand's voice, tone, and messaging is consistent across all platforms. Most importantly, remember to revise your brand strategy including positioning and visual identity, meaning that you should be open to change and adapt your strategy as per market trends and customer feedback.
Costs vary with the scope, the size of your team, and how much research is involved. Our strategy & messaging projects start at €5k, including the discovery board, a strategy call, strategy refinement (mission, vision, values), and a complete brand messaging framework. If you run a visual identity project with us, we do both in parallel.
Companies refine their positioning and messaging when their product, audience, or strategy evolves. Startups often revisit their positioning after product expansion, when new features or use cases change the original value proposition. It is also common when entering new markets or targeting different customer segments, such as moving from SMB to enterprise. Fundraising stages often require clearer positioning to communicate market opportunity and differentiation to investors. Another signal is when competitors sound similar and the company struggles to stand out. Also, repositioning frequently accompanies a rebrand or strategic shift, ensuring the brand narrative aligns with the company’s current vision, product offering, and role in the market.
Around 2 weeks. You fill out our discovery board, we meet for a strategy call, refine your mission, vision, and values, and deliver your brand messaging framework. Combined with a visual identity project, it runs in parallel, so it doesn't extend your timeline.
