Share-economy goes travel

The startup JoinMyTrip is a share-economy platform, which enables travelers to join the trips of others or to make money by becoming a trip leader. We were in charge of the branding and product design, with the aim to convert JoinMyTrip into the go-to platform in the share-economy group tour segment.
Client
JoinMyTrip
Location
Germany
,
Capabilities
Branding
Web Design
UX/UI Design
Brand Communication
Overview
Concept & Strategy
Workshop
Targeted at millennials, we defined the brand values for JoinMyTrip that would differentiate it from its competitors - but beforehand we put some effort into deep-dive market analysis.
Logo
As each trip is different, we created a dynamic logo with a changing logo shape, which represents the different trip itineraries. It is also a five-sided figure representing the distinct five senses you experience on a trip. Together with the JMT team, we held a workshop where the team had to dye their fingers and place their hands over the logo. The marks from the fingertips were connected with lines, so every team member also created their unique JMT logo.
Colors
We used vibrant colors with gradients representing the sunset, sunrise, and moonrise, which are always present in the landscapes during your trips. These colors go in line with the brand values and trigger excitement as well as joy. Illustrative elements with clean lines and clear visual messages provide a pleasant contrast to the lively color scheme and represent JMT's streamlined approach to travel.
Typography
As rumor has it, the creator of the Montserrat typeface was inspired by old posters and signs inside the traditional Montserrat neighborhood of Buenos Aires. With the use of Montserrat as the principal typeface, we invite the reader to join our trip online and offline: Due to its high legibility range and its variety of different fonts, Montserrat is a suitable typeface for both web and physical media.
Imagery
Illustration
Web
Our aim was to transform the JoinMyTrip travel platform into an aesthetic, easy-to-use, and user-centric website. Before we started with the actual web and UX design, we performed a user journey analysis and put into practice our learnings to minimize bounce rate in crucial process stages. In order to increase brand awareness, we created branded and personalized call-to-action buttons.
Visit JoinMyTrip website
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UX / UI
Communication
Together with the JMT marketing team, an integrated full-blast brand communication strategy was carried out on different channels and with different formats, along with the different stages of the user journey. Also, appealing Instagram stickers are used to pimp stories that should grab their users' attention. Through the branded Instagram feed we achieved not only maximum branding but also a clear differentiation from competitors. The full image grid with bright and dynamic colors impresses every user.

"I believed great results would not be possible without the amazing combination of talent and personality of the team."

Niels Mueller-Wickop

JoinMyTrip CEO

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