Overview
Today's shopper has less time to do grocery shopping, preferring instead all things convenient. Even though supermarkets sell online, they often lack the diversity and freshness of the products a local, specialized shop provides. Furthermore, products from large supermarkets have traveled a long way, making them a less sustainable option. On the other hand, small traditional stores lack the resources, knowledge, and tools to sell their products online, therefore alienating themselves from the tech-savvy, younger clientele.