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The hyperlocal food marketplace

Muylocal's mission is to empower local shops by offering them the most convenient e-commerce tools. Muylocal was our first in-house startup that was launched during the pandemic in order to help local shops digitize their offerings and remain competitive. In the first few weeks alone we experienced hypergrowth and expanded to five cities in total.

Branded illustration for tech startup
Brand Strategy
Brand Identity
Web Design & Dev.
Web Development
UX/UI Design
Motion & Illustrations
Explainer Video and Motion
Brand Communication

Today's shopper has less time to do grocery shopping, preferring instead all things convenient. Even though supermarkets sell online, they often lack the diversity and freshness of the products a local, specialized shop provides. Furthermore, products from large supermarkets have traveled a long way, making them a less sustainable option. On the other hand, small traditional stores lack the resources, knowledge, and tools to sell their products online, therefore alienating themselves from the tech-savvy, younger clientele.

Concept & Strategy

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More about
the Strategy

This marketplace was born from the need to connect small local businesses with local customers during the global pandemic. Muylocal is providing the necessary tools for small, undigitized businesses to sell their products online. The delivery service offers a multi-buy option from different shops.


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More about
the Web

The website is where all the product offerings from the local grocers are presented. When entering, the user selects the city and then chooses either a product category or a trusted merchant. Since the idea revolves around transferring the local shopping experience online, we placed an emphasis on social commerce, integrating weekly video stories where the merchants uploaded their product offerings. The customer could either purchase by kilograms or product units, with further options to personalize their order (e.g. mature avocados, thin-sliced tuna, etc.). We offered a multibuy option so one customer could purchase from different stalls in just one order. All the data is synchronized with the app, meaning that if a product isn't available, it is not shown on the web. This avoids any negative customer experiences.


More about

The app was created on low-code and its simple journey made it easy to use for merchants. The app is their main tool where they upload products, manage product availability, and receive orders. The app included a dashboard to inform merchants about how much of each product category was sold online and how much revenue was generated via online sales. It fully synchronized with the web and the other processual tools we developed to enable quick delivery and ensure a smooth user experience.