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Legal tech branding projects

Confidentiality, reliability, and accuracy are non-negotiable in the legal field. A strong brand based on a thoughtful branding strategy and website is crucial to establish trust, position your Legal tech startup as reliable and secure while at the same time enhancing brand consistency and recognition.

Legal tech startups are transforming the legal industry. Through the use of AI and blockchain technologies, these startups are streamlining and automating various aspects of legal practice.

The growing investment in Legal tech is expected to boost the market and growing volumes of legal data are driving market share. Europe and North America are the shining lights for Legal tech, with different players including law firms and startups implementing latest technologies. One of the biggest investment rounds in 2024 went to San Francisco-based Transcend, a startup in the data privacy space, that raised $40 million in a Series B round.

Legal tech startups can create trust with a professional brand and website.

$29.7bn
Legal tech market size globally in 2023.
90%
Of organizations were using Legal tech in 2022.
9.1%
CAGR of the global Legal tech market until 2032.

Independently of the growing investment in the Legal tech market, the sector is confronted with trust-issues, which can be overcome by strategic branding and a professional website.

Trustworthy visual identity

Build trust and credibility with a clean visual identity, overcoming skepticism and showcasing your expertise.

Coherent messaging

Define and communicate your UVP clearly, simplifying complex technology for stakeholders.

Sophisticated website

Offer a seamless and user-friendly experience, authoritative yet approachable.

Memorable brand name

Convey professionalism right from the start with an easily identifiable brand name related to Legal tech.

Our Legal tech case studies

Helping firms to fulfill Consumer Duty

Fintech / Insurtech
B2B SaaS
Legal tech

Accelerate construction permits with AI

Artificial Intelligence
Proptech
Legal tech
B2B SaaS

Easy client onboarding & risk assessment

Fintech / Insurtech
B2B SaaS
Legal tech

Frequently Asked Questions

How do Legal tech startups benefit from strategic branding?

Current statistics from the Legal tech sector show that, although the CAGR is estimated to be at 9.1% until 2032, trust is one of the most important constraints for investment and user acquisition. With strategic branding, Legal tech startups can build trust and credibility, overcoming skepticisms and showcasing expertise. Also, by simplifying complex technology, a strong brand accelerates adoption of new technology, making it approachable and user-friendly. The sum of a professional image and increasing market awareness and recognition also attracts investors, strategic partners, and users alike.

*Sources: Statista, Fortune Business Insights, Transcend, LexCheck

What does strategic branding for Legal tech startups include?

Strategic branding helps to show the world what you already know: that your Legal tech startup is the perfect partner for streamlining and enhancing legal workflows. Our strategic branding approach positions your brand strategically in the market, keeping in mind competition and your core values. Based on industry research, our design and marketing expertise, and your branding goals, each decision is tailored to your business. The most basic branding elements include color palette, typography, and illustrational style, with clear guidelines on their usage. This visual identity ideally is applied to all brand touchpoints: from the website, social media, marketing and sales collateral to company and product videos.

How much does branding a Legal tech startup cost?

When we talk about branding, we don't just mean creating a logo. Branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your brand, and all the components we create are fully custom-made and designed according to your needs.Typically, market prices will range between 20 to 80k according to Techcrunch. The costs of our branding for startups begins at 11k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.