Latest market insights show that the growth potential in the SaaS industry is on the rise, forecasting a blooming 2024. With over 30,000 SaaS companies worldwide, you need to stand out. Also, smooth user onboarding, activation and qualified leads are key to lower your customer acquisition cost, ranging typically from $200 to $350. Once they subscribed, it's important to retain them, considering the average annual churn rate for SaaS companies falls between 5-7%. Therefore, carving out a unique identity is not just an option, but a necessity.