WorkAboutBlogContact
[campaign] exclusive
Get your new brand and web ready in 6 weeks.
Claim PackageClose
Cyberlume
Gooten
Meridian
Pratus
Zero-True

B2B SaaS branding projects

In the competitive SaaS industry, startups need a strong brand to grow. Our SaaS branding services for startups cover everything to attract funding and penetrate the market, ensuring that the benefits and features of your solution are presented in a convincing way.

Latest market insights show that the growth potential in the SaaS industry is on the rise, forecasting a blooming 2024. With over 30,000 SaaS companies worldwide, you need to stand out. Also, smooth user onboarding, activation and qualified leads are key to lower your customer acquisition cost, ranging typically from $200 to $350. Once they subscribed, it's important to retain them, considering the average annual churn rate for SaaS companies falls between 5-7%. Therefore, carving out a unique identity is not just an option, but a necessity.

B2B SaaS startups need a strong brand to activate users and attract investment.

30%
Annual growth for SaaS startups.
130
Apps are used by companies on average.
19%
CAGR of the SaaS market annually.

In order to create profit and growth, on the tech level, you might consider a industry-specific approach. For the overall brand experience, strategic SaaS branding helps reach short- and long-term success:

Consistent visual identity

Reach brand consistency for your SaaS startup. Stand out, build trust, and attract your target audience.

Unique website experience

Create a professional SaaS website with branded storytelling to gain traction and convert users into loyal subscribers.

Compelling user activation

Communicate your SaaS solution with easy-to-understand motion videos that humanize the tech experience.

Smooth product launch

Launch your SaaS product with branded UI for a seamless experience across all features and designs.

Our B2B SaaS case studies

Scaling eCommerce efficiently

B2B SaaS
Logistics / Supply Chain
Retailtech

Building resilient communities

B2B SaaS
Deep tech
Fintech / Insurtech

The science of private investing

Fintech / Insurtech
Artificial Intelligence
B2B SaaS

Deals. Done Digital.

B2B SaaS
Artificial Intelligence

Enlightening the future

Cleantech / Energy
B2B SaaS
Artificial Intelligence
Sustainability

Better supply chain visibility

B2B SaaS
Logistics / Supply Chain
Artificial Intelligence

Frequently Asked Questions

What is B2B SaaS branding?

Branding for B2B SaaS startups means presenting your tech solution the way it deserves. For a cohesive brand experience, strategic branding includes a strong, lasting visual identity with logo, brand colors, typography, branded illustrations and animations, motion design videos, and a powerful website with strong storytelling. Our strategic branding approach positions your brand strategically in the market, keeping in mind competition and your core values. Our decisions are always based on industry research, our design and marketing expertise, and your branding goals.

How do B2B SaaS startups benefit from strategic branding?

Strategic branding helps B2B SaaS startups reach brand consistency and create a professional website with branded storytelling to gain traction and convert users into loyal subscribers. Also, for a B2B SaaS startup, communicating their solution in an easy-to-understand way is crucial. Motion videos get the message across and humanize the tech experience. When it comes to launching the product, branded UI design guarantees a seamless experience across all features and designs.

Why should I invest in branding my B2B SaaS startup?

Market insights show that the B2B SaaS market is growing: Did you know that the CAGR of the SaaS market is 19% per year*? With 30% annual growth for SaaS startups*, chances are that branding efforts are highly cost-effective, as your brand will reach a huge audience, with user looking for SaaS solutions that convey trust, ease of use, and are visually appealing. Also, with companies relying heavily on remote working environments, the use of applications is booming: 130 Apps are used by companies on average*.

*Sources: Fortune Business Insights, Chartmogul, Vendr

How much does SaaS branding cost?

When we talk about B2B SaaS branding, we don't just mean creating a logo. Branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your brand, and all the components we create are fully custom-made and designed according to your needs. This strategic branding approach allows for the creation of brands that fulfill short-term as well as long-term business goals.

Typically, market prices will range between 20 to 80k according to Techcrunch. The cost of our branding for startups begins at 12k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.

"Their swift responsiveness and adaptability led to great results."

Juan Pablo Salazar

GuideMe CEO

"Great teamwork and great listeners."

Sean Griffin

Pratus CEO

"The quality of the work and flexibility of the team were extremely impressive."

Red Giuliano

Zero-True CEO

"They were the only ones that really got our startup needs."

Raja Singh

Revolear CEO & Founder

"The diversity of their expertise is impressive."

Matt Maguire

HRBench CRO

"They showed very strong technical knowledge."

José Cabaço

Enlitia Marketing

"They took our business goals as serious constraints that they designed around."

Aaron Szymanski

Augmenta Head of Product