Shaping the industry with energy data
Ndustrial helps companies reduce their energy consumption and spending with the help of energy data. Their Energy Intensity platform provides detailed tracking and enables smarter energy decisions in real time.
How to adapt a tech brand to a service diversification? When Ndustrial approached us, they were in the process of broadening their offerings and expanding their market reach. For this challenge, they needed a strong repositioning and also a brand enhancement in line with the new personality. The brand should remain true to its roots and core values while representing a dynamic, future-ready company in the energy sector.
Concept & Strategy
Before developing the brand strategy, we conducted an in-depth brand audit: a comprehensive analysis of Ndustrial’s brand assets across the website and other digital communication channels. We mapped the competitive landscape by analyzing their competitors and placing the players on a positioning map. After identifying the industry communication trends, we started exploring the Energy company’s future positioning: We defined decarbonization, Industry 4.0, and the “Ndustrial community” (partnerships and care for the planet and industry workers) as key territories to explore in their communication. Efficiency, authenticity, resiliency, and innovation were defined as their brand values in line with the handyman/woman as brand archetype: a swift combination of the sage, the friend, and the leader’s personality traits. Ndustrial’s tone of voice should be characterized by being practical and bold, reliable and predictable, tolerant and encouraging, as well as swift and curious.
Logo
In order to position the tech company as innovative, intelligent, and efficient, we saw the possibility to also enhance their logo. We proposed adaptations to their original one, leading to a more dynamic and up-to-date look and feel. While recognizing the need to eventually update their logo, the Ndustrial team decided to stick with a version of their current logo with very small adjustments, to keep their current brand recognition.
Typography
Ndustrial swiftly combines two typefaces: Inter is a modern, highly legible typeface optimized for digital reading and extended text. Its clean design, generous x-height, and smooth curves ensure readability across different platforms. Funnel Display is a bold, geometric typeface with straight terminals and consistent strokes, ensuring high legibility in large formats. Its balanced x-height and distinctive letterforms create a strong, modern presence, ideal for branding and headlines. Certain parts of the stems are shifted to enhance the sense of movement and add distinction. With multilingual support and a sleek, structured design, it conveys innovation, stability, and a contemporary edge.
Imagery
Ndustrial’s photography style is rooted in authenticity, professionalism, and modern industrial aesthetics. Portraits of workers capture the human side of the industry, reinforcing the tech company’s commitment to trust, expertise, and professionalism. These carefully composed images highlight each worker’s confidence, approachability, and skill, strengthening the brand’s identity as one that values the people behind industrial progress. Dynamic reportage-style photography shows workers in action, emphasizing authenticity, dedication, and technical precision. This visual approach highlights the energy and accuracy of industrial work, positioning Ndustrial as a brand connected to real industry environments. Architectural photography reflects innovation, precision, and strength—core brand values. Detailed shots of industrial buildings showcase structure, materials, and geometric forms, sometimes with abstract elements, reinforcing the brand’s link to advanced industrial design.
Illustration
Ndustrial’s illustrations transform real industrial imagery into refined line work, capturing the scale and complexity of industrial environments through unique angles like ground-level or aerial views. Thin, precise lines create a clean, technical aesthetic that contrasts well with backgrounds, merging industrial realism with modern design and reinforcing the brand’s identity. Brand shapes are based on two elements: a structured grid and a dynamic '+' pattern, symbolizing precision, data connectivity, and industrial intelligence. These can be used alone or combined, offering design flexibility and adaptability with different brand colors for contrast and depth. The company’s illustrative icons feature refined details, multiple brand tones, and the '+' pattern, adding character and making them ideal for larger, high-impact applications.
Brand Communication
The tech company’s brand communication materials present a consistent, professional, and engaging visual language across all touchpoints. From large-scale billboards designed to capture attention with bold messaging and impactful visuals, to social media assets that translate the brand’s voice into dynamic, platform-specific content—every element works together to reinforce Ndustrial’s position as an industry leader. This unified approach ensures that Ndustrial’s messaging remains clear, recognizable, and aligned with its brand strategy across digital and physical channels.
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