For the website, we developed a concept that blends humans, iconography, and animated illustrations within the HRBench color palette. With its clear structure, it is straightforward enough to be easy to grasp and innovative enough to communicate a quick and modern business. This should also be reflected in the verbal identity. For this purpose, when drafting the website copy, we had in mind the brand personality and the goal of communicating an approachable, yet professional company. The last step was the development of a fast, responsive, and user-centric website for the tech startup. With the launch of their website, HRBench is now ready to make their mark in the HR tech sector.