Brand identity for tech startups

Strategic branding helps to show the world what you already know: that your business is offering a top-notch product. As a startup branding agency, we position your brand strategically in the market, keeping in mind competition and your core values. Our decisions are always based on industry research, our design and marketing expertise, and your branding goals. 

Brand identity covers and aligns aspects such as brand strategy, visual identity, and brand collateral. Whereas visual identity refers to the visual elements and design choices that represent a company, such as logos, typography, colors, etc., brand identity is more than just a logo. It tells the story of your tech startup, making sure that each aspects reflects your company the best possible way and that your brand stays in consumers' minds. A strong brand identity helps create a memorable impression, distinguishes the brand from competitors, and conveys the brand's values, personality, and overall message.

Creating a strong brand identity requires more than picking a color and a font you like. Before staring with the visual identity, it is important to get your brand strategy right: from brand personality to brand positioning, this is the core for a robust brand identity that will guide your startup to the next growth phase. Once you got this settled, you can move on to visual elements that will make up your brand: this brand concept includes logo, colors, typefaces, brand collateral, and maybe your UI design system. Every element and each brand asset has to be aligned in order to create consistency and brand awareness.

We are just as agile as your startup is. The startup brand identity process takes on average 4-6 weeks, depending on your project scope and individual needs. Every project is different so if you have a deadline, please let us know so we can make any adjustments.

Typically, market prices will range from $20k to $80k according to Techcrunch. The costs of our branding for startups begins at $12k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.

A strong brand identity is primordial for tech startups across different industries: across the US, Canada, the UK, and the EU, we've helped tech startups reach business growth. As startup founders, we know what other startups need and how we can adapt to their needs the best way possible. This close collaboration has resulted in awards and recognitions across the industry.

There is no such thing as the perfect agency that works for everyone. In your search, you should be aware of your needs and if the agency will be able to fulfill them. One indicator might be the company size: Big, well-established agencies with big-name clients might also work with startups, but their processes might not be the best fit. On the flip side, a small design studio might be more agile and totally get your visual vibe, but it might fall short when it comes to strategy.

A few things to consider:

• Verified third-party reviews
• Flexible processes & agile collaboration
• A dedicated project manager
• Cultural fit
• Startup-friendly budget

After we receive all the necessary company information, we conduct industry research. We look at your competitors and elaborate a strategy on how you will be able to differentiate your startup and make a stand in the industry on a visual and communication level. This also includes elaborating your brand personality and brand archetypes, which are the foundation of our design decisions. With your preferences in mind, we find the best way to present your brand. That means that our decisions are not based on gut feeling but on strategy, best industry practices, and your feedback.

Your main point of contact will be a dedicated project manager who takes care of every request. She forwards the information to our design team, which you will also meet in online calls and see on FigJam boards. There, you can interact with the designers via comments and indicate to them your preferences and on-point feedback.

Consistency and coherence is key if you want to create a professional image across your acquisition channels. Only if you’re able to communicate a mature company with a sophisticated approach, you will be able to attract prospects. Therefore, a well-thought-out brand with detailed brand guidelines is important to ensure consistent brand application at each step of your startup journey.

‍