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Brand identity for tech startups

A powerful brand identity prepares your tech startup for the next growth phase. Your startup is worthy of more than just an attractive logo - we build brands with a digital-first approach and a robust design system, meticulously designed to narrate your unique story.

More than just a logo

Brand Strategy

A solid brand strategy is the fundament of your tech startup, independent of the stage. Whether the goal is building a brand from scratch, rebranding, or brand enhancement, defining your overall strategy and branding goals smoothens the path to a successful brand.

  • Brand strategy workshop
  • Brand personality
  • Brand positioning
  • Brand messaging
  • Mission, vision and purpose
  • Naming

Visual Identity

Align your tech startup's visual identity with your refined strategy to position your brand strategically in the market. Establishing harmony across all visual elements, we enhance coherence and brand recognition.

  • Logo
  • Color palette
  • Typography
  • Imagery
  • Iconography
  • Imagery, illustrations and animations

UI Design System

This is where we balance your business, design, and tech goals: It's the user interface that creates the difference and sets your product apart from competitors. A branded UI increases brand awareness and gives more value to your product.

  • Product discovery
  • Redesign of product screens
  • Iconography
  • Buttons
  • Heading hierarchy
  • Navigation
  • Figma components
  • Branded user interactions

Brand Collateral

This is when your brand comes to life: Consistency on all digital touchpoints is vital for trust and visibility. Our branding services for startups communicate your tech startup efficiently and help your business to be seen and trusted.

  • Brand guidelines
  • Pitch decks
  • Social media toolkits
  • Company presentations
  • Explainer videos
  • Marketing and sales collateral

Looking for something else?

Brand Identity Process


Our relationship begins with a deep dive into your industry and a kick-off meeting. Together, we will define your startup’s values, personality, and positioning while developing a thorough understanding of your business, target audience, competitive environment, and objectives.


By elaborating on how your tech startup can stand out in the market while maintaining a solid relationship with your audience, we determine the ideal way to meet your brand goals strategically. You will have access to relevant information and mood boards on a collaborative FigJam board.

Collaborative mood board on FigJam


You will receive two unique logo concepts with visual elements that reflect your value proposition and core values. Then it's your turn: With the guidance of our branding and design experts, you decide which concept to go for. Once you've made up your mind, we further elaborate on your favorite. 


All the relevant brand assets such as logo, colors, typeface, iconography, and imagery are fine-tuned to fit your needs. We won’t stop until the full branding pack is perfect. Feedback rounds enable you to communicate any changes you consider necessary to reach the branding goals of your startup. 

Brand Book

To reach the next growth phase, we provide your startup with everything you need. Once you are completely happy with the outcome, we help you roll out your brand across the most relevant touchpoints, providing you with a brand guide to always remain consistent. 

Insight into Augmenta Brand Guide

4-6 weeks

from 12k USD

Latest Brand Identity Projects for Startups

Accelerate construction permits with AI

Artificial Intelligence
Legal / Legaltech
B2B SaaS

Securing enterprise browsers

B2B SaaS

Materials with flow & form


Scaling eCommerce efficiently

B2B SaaS
Logistics / Supply Chain

The future of animal-free protein 


Hyper-personalize your travel experience

Travel / Leisure

Building resilient communities

B2B SaaS
Deep tech
Fintech / Insurtech

The science of private investing

Fintech / Insurtech
Artificial Intelligence
B2B SaaS

Frequently Asked Questions

What is strategic branding?

Strategic branding helps to show the world what you already know: that your business is offering a top-notch product. As a startup branding agency, we position your brand strategically in the market, keeping in mind competition and your core values. Our decisions are always based on industry research, our design and marketing expertise, and your branding goals. 

What is brand identity?

Brand identity covers and aligns aspects such as brand strategy, visual identity, and brand collateral. Whereas visual identity refers to the visual elements and design choices that represent a company, such as logos, typography, colors, etc., brand identity is more than just a logo. It tells the story of your tech startup, making sure that each aspects reflects your company the best possible way and that your brand stays in consumers' minds. A strong brand identity helps create a memorable impression, distinguishes the brand from competitors, and conveys the brand's values, personality, and overall message.

How do you build a strong brand identity?

Creating a strong brand identity requires more than picking a color and a font you like. Before staring with the visual identity, it is important to get your brand strategy right: from brand personality to brand positioning, this is the core for a robust brand identity that will guide your startup to the next growth phase. Once you got this settled, you can move on to visual elements that will make up your brand: this brand concept includes logo, colors, typefaces, brand collateral, and maybe your UI design system. Every element and each brand asset has to be aligned in order to create consistency and brand awareness.

How long does it take to create a strong brand identity?

We are just as agile as your startup is. The startup brand identity process takes on average 4-6 weeks, depending on your project scope and individual needs. Every project is different so if you have a deadline, please let us know so we can make any adjustments.

How much does a brand identity for a startup cost?

Typically, market prices will range from $20k to $80k according to Techcrunch. The costs of our branding for startups begins at $12k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.

Who do you create brand identities for?

A strong brand identity is primordial for tech startups across different industries: across the US, Canada, the UK, and the EU, we've helped tech startups reach business growth. As startup founders, we know what other startups need and how we can adapt to their needs the best way possible. This close collaboration has resulted in awards and recognitions across the industry.

"The graphic design really impressed us. They created amazing visuals."

Maddy Alcala

Gooten President

"Their swift responsiveness and adaptability led to great results."

Juan Pablo Salazar

GuideMe CEO

"Great teamwork and great listeners."

Sean Griffin

Pratus CEO

"The quality of the work and flexibility of the team were extremely impressive."

Red Giuliano

Zero-True CEO

"They were the only ones that really got our startup needs."

Raja Singh

Revolear CEO & Founder

"The diversity of their expertise is impressive."

Matt Maguire


"They showed very strong technical knowledge."

José Cabaço

Enlitia Marketing