Product naming for AI & B2B tech

The name of your tech product will very often drive first impressions. Hence, it needs to be easy to recall, somehow relate to your value proposition, and fit your brand architecture. The name also needs to fit your overall brand strategy. Too, it needs to be unique in your business sector, not only because of your recognizability but also due to legal and trademark reasons. Learn more in our guide for a successful name.

Product naming for tech can vary greatly depending on the complexity, market, and specific needs of the startup. Also, it depends on the number of naming proposals, checks, and additional services such as trademarking. On average, costs range from $7k to $30k. Our naming prices start at $7k. Reach out to us for a more accurate quote based on your requirements.

It's best practice to have your exact product name as the domain, as it will be easy to remember for users. The majority of companies use the most common .com. or .ai. With regard to your product's landing page or your tech company's website, also keep in mind how your startup name will sound in combination with the domain suffix.

Your company's or product's name is often the first thing potential customers, investors, and partners encounter. A memorable and meaningful name can make a strong first impression, helping you stand out. Names that are unique, easy to pronounce, and spell often become "sticky" in customers’ minds. Your name can also impact how easy it is to market your business online. A name that is SEO-friendly and available as a domain name can give you a competitive edge in search engine rankings.

First of all, your name should be unique: You want to avoid confusion and steer clear of any potential legal issues related to trademarks. Also, your product´s online presence is essential, so check for the availability of your chosen name as a website domain, preferably with a .com or .ai extension. In order to make prospects recall your name, it should be simple and easy to spell, which increases the chances of your business being found online. And if that wasn’t complicated enough, a great name should give people a hint about your product's core. It doesn’t need to be 100% obvious, but ideally, there is a relation to your offering or industry.

During our product naming process for tech startups, we come up with more than 140 initial ideas on average. 80 to 90% of these are discarded after giving them a second thought. The ones that survive need to run through extensive research. From experience, we have learned that is best practice to provide our clients with 5 naming suggestions to ensure a seamless naming process. However, we are happy to provide you with more options if you want to explore further possibilities.