A successful product name sticks to readers’ minds the first time they come across it. For your AI & B2B tech product, we help you find a name that stands out, carries meaning, and fits your brand architecture.
Before we kick off the naming exercise, we need to understand your product’s core. Ideally, you guide us through its features. We aim to grasp your target audience and competitors and to get an overview of the market. You pinpoint naming requirements, any no-goes, and other criteria for your internal decision-making.
Our naming journey starts with an immersive, collaborative brainstorming phase. Influenced by your startup's positioning and brand personality traits, we explore different naming approaches and fine-tune them.
Our international team conducts cultural checks, connotations across languages, similar already existing company and product names, positive and negative associations, etc. We also do domain and trademark pre-screenings.
We provide potential names with their narratives and concepts. In close collaboration with your team, we aim to align on a strong, memorable name that encapsulates the core of your product and matches perfectly with your brand architecture.
Understand the naming strategies of your competitors to see how you can differentiate and shine. See where there is room for your product.
Get naming suggestions that fit your overall brand personality and architecture. We make sure your product’s name align harmoniously with your brand identity and is easy to recall.
Create consistency and instant recognizability with a structured way of naming your tech products. We develop rules that connect product names to the overall brand concept and architecture, helping users to recall and identify your products easily.
The name of your tech product will very often drive first impressions. Hence, it needs to be easy to recall, somehow relate to your value proposition, and fit your brand architecture. The name also needs to fit your overall brand strategy. Too, it needs to be unique in your business sector, not only because of your recognizability but also due to legal and trademark reasons. Learn more in our guide for a successful name.
Naming projects typically range from $1,000 to $50,000, depending on scope and how much due diligence is involved. Cheaper options or freelancers often stop at brainstorming, without checking whether a strong domain is available. Our naming projects start at €7k and include pronunciation, cultural, domain, and trademark prescreening, so your brand name can also be your domain name.
Your company's or product's name is often the first thing potential customers, investors, and partners encounter. A memorable and meaningful name can make a strong first impression, helping you stand out. Names that are unique, easy to pronounce, and spell often become "sticky" in customers’ minds. Your name can also impact how easy it is to market your business online. A name that is SEO-friendly and available as a domain name can give you a competitive edge in search engine rankings.
First of all, your name should be unique: You want to avoid confusion and steer clear of any potential legal issues related to trademarks. Also, your product´s online presence is essential, so check for the availability of your chosen name as a website domain, preferably with a .com or .ai extension. In order to make prospects recall your name, it should be simple and easy to spell, which increases the chances of your business being found online. And if that wasn’t complicated enough, a great name should give people a hint about your product's core. It doesn’t need to be 100% obvious, but ideally, there is a relation to your offering or industry.
