Product naming process
Product discovery
Before we kick off the naming exercise, we need to understand your product’s core. Ideally, you guide us through its features. We aim to grasp your target audience and competitors and to get an overview of the market. You pinpoint naming requirements, any no-goes, and other criteria for your internal decision-making.
Brainstorming & fine-tuning
Our naming journey starts with an immersive, collaborative brainstorming phase. Influenced by your startup's positioning and brand personality traits, we explore different naming approaches and fine-tune them.
Naming checks
Our international team conducts cultural checks, connotations across languages, similar already existing company and product names, positive and negative associations, etc. We also do domain and trademark pre-screenings.
Naming proposals
We provide potential names with their narratives and concepts. In close collaboration with your team, we aim to align on a strong, memorable name that encapsulates the core of your product and matches perfectly with your brand architecture.
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