Product naming for AI & SaaS

Make your product name a strategic asset

Naming strategy

Understand the naming strategies of your competitors to see how you can differentiate and shine. See where there is room for your product.

Market research
Naming exploration
Naming brainstorming

Naming exercise

Get naming suggestions that fit your overall brand personality and architecture. We make sure your product’s name align harmoniously with your brand identity and is easy to recall.

Pronunciation checks
Cultural disaster checks
Availability checks
Domain prescreening
Trademark prescreening

Product naming system

Create consistency and instant recognizability with a structured way of naming your tech products. We develop rules that connect product names to the overall brand concept and architecture, helping users to recall and identify your products easily.

Naming logic
Rules for product names
Rules for features
Future extensions

Looking for something else?

How do you develop a product name?

Product discovery

Before we kick off the naming exercise, we need to understand your product’s core. Ideally, you guide us through its features. We aim to grasp your target audience and competitors and to get an overview of the market. You pinpoint naming requirements, any no-goes, and other criteria for your internal decision-making.

Brainstorming & fine-tuning

Our naming journey starts with an immersive, collaborative brainstorming phase. Influenced by your startup's positioning and brand personality traits, we explore different naming approaches and fine-tune them.

Naming checks

Our international team conducts cultural checks, connotations across languages, similar already existing company and product names, positive and negative associations, etc. We also do domain and trademark pre-screenings.

Insight into some of the checks we do within our naming process

Naming proposals

We provide potential names with their narratives and concepts. In close collaboration with your team, we aim to align on a strong, memorable name that encapsulates the core of your product and matches perfectly with your brand architecture.

Timing

2 weeks

Price

from 7k USD

Latest Product Naming Projects for Startups

Cloud savings with AI-powered FinOps

Enterprise Tech

A brand designed to lead Fintech

Finance & Legal

Enlightening the future

Industrial & Environment

The future of training

Consumer & Society

Bringing clarity to energy data

Health & Life Sciences

Smart glass. Now wireless

Industrial & Environment

See all projects

What do I need to keep in mind for a successful tech product name?

The name of your tech product will very often drive first impressions. Hence, it needs to be easy to recall, somehow relate to your value proposition, and fit your brand architecture. The name also needs to fit your overall brand strategy. Too, it needs to be unique in your business sector, not only because of your recognizability but also due to legal and trademark reasons. Learn more in our guide for a successful name.

How much does naming for a tech product usually cost?

Product naming for tech can vary greatly depending on the complexity, market, and specific needs of the startup. Also, it depends on the number of naming proposals, checks, and additional services such as trademarking. On average, costs range from $7k to $30k. Our naming prices start at $7k. Reach out to us for a more accurate quote based on your requirements.

Why is the name of a tech product important?

Your company's or product's name is often the first thing potential customers, investors, and partners encounter. A memorable and meaningful name can make a strong first impression, helping you stand out. Names that are unique, easy to pronounce, and spell often become "sticky" in customers’ minds. Your name can also impact how easy it is to market your business online. A name that is SEO-friendly and available as a domain name can give you a competitive edge in search engine rankings.

Which criteria should I keep in mind to decide on a product name?

First of all, your name should be unique: You want to avoid confusion and steer clear of any potential legal issues related to trademarks. Also, your product´s online presence is essential, so check for the availability of your chosen name as a website domain, preferably with a .com or .ai extension. In order to make prospects recall your name, it should be simple and easy to spell, which increases the chances of your business being found online. And if that wasn’t complicated enough, a great name should give people a hint about your product's core. It doesn’t need to be 100% obvious, but ideally, there is a relation to your offering or industry.