The future of training
Magneo empowers training enthusiasts to unlock their full potential. Powered by AI, this app acts as a personal trainer, driving measurable fitness results.
Harder, better, faster, stronger—that's what athletes and enthusiasts aim for. The AI-powered training industry is expanding rapidly, and Magneo has entered the scene to redefine the fitness paradigm: empowering every stride, every victory, and every personal record. To bring this bold mission to life, we crafted a striking brand identity and website that effectively communicates the tech brand's value proposition. Magneo transforms sports, health, and lives, embodying limitless power and unstoppable progress.
Concept & Strategy
Magneo is all about unlocking an athlete's full potential. It accelerates heart rates, movement, and results. As a hero brand, Magneo is dedicated to personal growth, motivation, and transformation. This compelling narrative is woven into every aspect of the brand, setting it apart from other fitness apps. Bold colors and dynamic yet elegant black-and-white photography create a powerful and distinct visual identity.
Naming
Magneo originates from the Greek word “magnus”, meaning "great." The name suggests achieving greatness and power while maintaining strong recognizability due to its familiar and accessible sound.
Colors
The brand’s signature deep blue is both distinctive and powerful while remaining neutral enough to appeal to athletes of all ages and genders. Complementary turquoise tones add an elegant highlight, while golden accents lend a premium touch. Black and white ground the palette, ensuring balance and versatility.
Typography
Magneo has two typefaces: Big Shoulders and Helvetica Neue. Naming-wise, there couldn’t be a better font for a sports brand than Big Shoulders. Its tall, sans-serif letters are bold, impactful, and highly legible. These characteristics make it perfect for attention-grabbing headlines. Helvetica Neue is used for body copy and UI design, ensuring readability and a clean, modern appearance.
Imagery
Magneo’s imagery is elegant yet dynamic. Black-and-white photography highlights fit athletes in motion, capturing strength and energy while resonating with the target audience.
Website
The centerpiece of the tech brand’s landing page is a 3D-style watch that reacts elegantly to cursor movements as users scroll. Sneak peeks into the app’s UI design give users a deeper understanding of its functionality. This dynamic web experience not only motivates users to work out but also entices them to download the app.
Communication
Magneo’s communication materials merge the brand’s shapes and colors to create a striking presence both online and offline. The isotype can even double as a crown, showcasing its versatility. The combination of deep blue with black-and-white photography establishes instant brand recognition, delivering a powerful and elegant impression.
Related projects
