Powering hoteliers to play big with ease
With the AI-powered revenue management platform of Diamo, independent hoteliers open the door to growth. We designed the brand identity and website for the Travel tech startup.
Concept & Strategy
The startup brand fits into the Travel tech industry seamlessly. We centered our branding efforts around the concept of “Open the door to growth”: It indicates that Diamo is a door to help hoteliers achieve success and drive innovation in their business. From logo to brand shapes, the door concept runs through the visual identity like a red thread and helps shape a progressive, dynamic yet delightful brand.
Logo
The logo is based on the arch of a doorway. The isotype as well as the wordmark are characterized by their rounded shapes: They match seamlessly and work independently while still staying recognizable. The letters of the logotype can be used to create negative shapes, reminiscent of windows or doors of hotels, hostels, and inns. The isotype contains Diamo’s two main brand colors to add to brand recognition.
Typography
Diamo uses two typefaces, one for letters and one for numbers. The clean and contemporary sans-serif General Sans is the primary typeface for texts and buttons. Chakra Petch is used exclusively for numbers, ensuring a futuristic and high-tech aesthetic in numerical data. Its sharp angles and geometric precision enhance readability while maintaining a modern and innovative brand identity.
Imagery
Diamo is rooted in the Italian word “Andiamo” which translates to “Let’s go”. The Italian feeling is also visible in some of the visuals: the negative shapes of the wordmark create windows and doors of hotels with a Mediterranean look and feel. We created these visuals with the help of an AI tool and equipped the Diamo team with the corresponding instructions so they can keep creating inspiring, branded visuals. Such visuals help create brand recognition and set Diamo apart from competitors. We also leveraged the door-like letters to define brand shapes in a realistic photographic style and backgrounds with arch-like patterns.
Website
For the website of the tech startup it was essential to communicate its value proposition and show its tool right at the very beginning of the homepage. When users enter the homepage, they immediately see a branded interface of the platform: On scroll, the background with the letters of the wordmark moves, and KPIs catch the users' attention. Subtle animations paired with simplified UI screens guide the users to the bottom of the page where a prominent CTA invites them to book a demo. While the primary brand colors green and pink are still prominent and work as accent colors across the web, sleek white or dark backgrounds create a clean and sophisticated atmosphere.
