Sharp positioning
Move past "AI-powered". Own a clear category and a one-line promise that buyers and investors remember.
Sector
Branding for AI startups
Every startup now claims to use AI. If your product is AI, your brand has to do more: explain what the model actually does, prove it can be trusted with real data, and look like a company that investors and enterprise buyers can bet on for the long term.
According to Crunchbase, AI took 64% of all venture funding in Q3 2026: $102B of $159B. But the money is concentrating. A record 27 companies raised rounds of $1B or more in a single quarter, while most AI startups compete for fewer, more selective checks. And they compete with near-identical pitches: faster, smarter, agentic, "AI-powered". When every deck and every homepage makes the same promise, the brand is what tells an investor or a buyer which team to remember.
AI startups need a brand that makes complex technology easy to understand and easy to trust.
64%of global venture funding went to AI in Q3 202625+AI startups branded, from seed to Series B$255Mraised by Featherless, North, Causaly and Confido
The bar for AI brands has moved. Saying "AI" in a pitch no longer sets anyone apart: buyers and investors look for a clear category, a product they can picture, and signs that the company will still be here after the next model release. That is what we build: positioning that names what you do better than anyone else, an identity that skips the glowing-brain clichés, and a website that turns a technical product into a reason to book a demo.
Distinctive visual identity
A visual system without the gradients and glowing brains of every other AI brand, built to grow with your product.
A website that earns trust
Explain the model, show the product and answer security questions up front, so technical buyers book the demo.
Motion that makes AI visible
Explainer videos and product animations that show what your AI does in seconds, for launches, decks and socials.
AI brands we built
Frequently asked questions
Our brand identity projects for AI startups start at €20k and take three weeks, from brand audit and moodboarding to a finished identity and brand guide. It is a fixed scope run by senior designers, built for the pace of a startup rather than months of agency overhead.
Most AI teams add a website, from €5k for a landing page, and strategy & messaging or explainer videos from €5k each, usually ahead of a launch or a raise. See all our packages and pricing.
Three things. Explainability: buyers can't see what a model does, so naming, messaging and visuals have to make the product tangible. Trust: customers hand you their data, so the brand must look secure and permanent from the first screen. Sameness: when every competitor promises to be faster and smarter, the positioning has to claim a category and an outcome only you can own.
The generic AI look of neural networks, purple gradients and glowing brains works against all three.
A three-week brand identity project: brand audit and moodboarding, then the identity itself, with logo, colour, typography and imagery, delivered with a brand guide. Every brand we ship comes with a guide an AI can read, so your team can create on-brand material with the tools it already uses.
On top of that, we add what your stage calls for:
- Strategy & messaging: positioning, value proposition and key messages that explain the product in plain words.
- Web design & dev.: a site that explains the model, shows the product and converts technical buyers.
- Motion design: explainer videos and product animations for launches, decks and socials.
- Product naming: names for the company, the product or a new model line.
Usually at one of three moments. Before a fundraise, when the deck and the website have to look like a company rather than a research project. Before a launch or a move into enterprise sales, when buyers who don't know the founders need a reason to trust the product. And after a pivot, when the name or the identity no longer matches what the product does.
With a three-week identity project, the brand can be ready before any of them.
More than 25, from seed to Series B, across AI infrastructure, enterprise AI and vertical AI for life sciences, finance and hospitality. A few of them:
- Featherless: AI infrastructure, $25M Series A.
- North: AI cloud cost optimization, $60M Series B.
- Causaly: AI for life sciences R&D, $93M raised.
- Eluviant: video intelligence for the real world.