Startup Branding Packages

Branding is how potential clients or customers perceive your business. In today’s world, people are overwhelmed with choice. They no longer solely buy products or services; they want to buy brands that have experiences, core values, and stories that tap into their emotions.

In our increasingly digitized environment, everybody is vying for the spotlight, and it is becoming more and more difficult for companies to stand out. The only way to be relevant for your users is to stay ahead of the competition by creating an outstanding and unique brand.

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When we talk about branding, we don't just mean creating a logo. Branding is an integral component of your company. It is the story, the personality, and the essence that expresses your vision. It appeals to your target audience and differentiates you from competitors. A lot of research and work goes into your brand, and all the components we create are fully custom-made and designed according to your needs.

Typically, market prices will range between 20 to 80k according to Techcrunch. For our standardised plans, we have been able to streamline our design process, making it more agile, faster, and cost-effective. If you have different needs, we are happy to receive your inquiry and to provide you with a detailed quote.

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Most of our clients are not in our time zone and that's not a problem. We simply adjust our schedules to their time zone as much as we can. Our work hours can extend from 9 am to 7 pm CET. We always manage to find overlaps and run productive meetings.

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After consulting with more than 1,000 startups, we have recognized that the requirements of tech startups are typically quite similar. With this in mind, we have created three different startup branding packages to suit various requirements. However, we are aware that your needs may be different and you want to take another step towards success: Explainer videos or further animations for instance can depict the value of your product or your business even better. Branding workshops help you to get your brand strategy settled and prepare your startup for growth. If you need a tailor-made solution, you can request a quote here.

Besides being brand builders, we are also startup founders and advisors who have extensive experience working with complex tech products. Our agile processes make our work faster and more cost-effective than traditional agencies, allowing us to deliver projects up to two times faster, while being 40% more affordable.

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Depending on the package you choose, we will fit your needs. For the Branding Package, the team consists of a Lead Designer and a Brand Designer. Projects that involve your future website will count on the expertise of a Brand Design Lead, a Web Designer, and a Web Developer.

You will be directly in touch with our team members. We are a remote team and use FigJam and Google Meets to communicate directly on the project. No matter what time zone you are in, we are always there for you.

In the last four years, we have partnered with over sixty startups across twenty countries. Our collaborations have been with startups of all sizes and stages of development, up to Series B.

This depends on your scope: Especially as a tech startup, your brand is closely related to your product and your User Experience is intertwined with your branding. Therefore, your UX/UI design project may require branding or brand enhancement. Whether you need a design from scratch, or you are looking for clever improvements, we ensure that your branding is settled before we start with the UX/UI. The minimum engagement time is 8 weeks.   

UX/UI Design is at the heart of any tech startup. By increasing the usability of your platform, you can reach higher levels of user satisfaction, retention, and engagement. Branded UI increases brand awareness and gives more value to your product. Animations and details such as microinteractions do their bit to make every user interaction fully functional, resulting in higher user engagement and retention. Excellent user experiences convert your clients into brand ambassadors that will engage with your brand on its digital touchpoints. 

A lot of research goes into your UX/UI design. Our experts look in detail at your target audience and dig deeper into users needs. That way, we can create user experiences that help your startup to gain traction. You can count on our expertise as a strategic branding agency to tweak your branding in order to fit your UX/UI goals. As the necessary resources depend on your starting point, there is no set market price for UX/UI design. Our prices start at 3600 EUR/month.   

We are just as agile as your startup is. On average, a website design can take up to 4-12 weeks, depending on the complexity of the website and the content that goes with it. If you need a brand enhancement beforehand, the timing of our web design for startups also varies. Every project is different; so if you have a deadline, please let us know so we can make any adjustments. 

Your website shouldn't be a programming challenge but should stand out from competitors with aesthetically pleasing design and excellent performance. Authentic and strategic branding and intuitive user journeys make your tech product and your whole company more approachable, converting prospects into clients. A fully customized CMS guarantees that your team is able to manage content easily, increasing workflow efficiency and optimizing resources. From the homepage to the tiniest branded elements on your website, each detail helps to increase brand awareness and gives value to your venture.

Strategic branding helps to show the world what you already know: that your business is offering a top-notch product. As a startup branding agency, we position your brand strategically in the market, keeping in mind competition and your core values. Our decisions are always based on industry research, our design and marketing expertise, and your branding goals. 

In today’s world, people are overwhelmed with choices. Powerful branding makes your business stand out from the crowd, attracts users and investors, establishes trust among them, and will allow you to focus on developing your product and maximizing the value of your venture. For detailed information on how strategic branding can help your startup, visit this article. 

When we talk about branding, we don't just mean creating a logo. Strategic branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your brand, and all the components we as a startup branding agency create are fully custom-made and designed according to your needs.

Typically, market prices will range from 20 to 80k according to Techcrunch. The costs of our branding for startups begins at 10k, depending on your branding goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.

We are just as agile as your startup is. The startup branding process takes on average 6-8 weeks. Every project is different so if you have a deadline, please let us know so we can make any adjustments. 

For early-stage startups, we recommend a website under 10k. You can start out with a compact website that shows the world that you exist, attract investors and talent and build out all other pages later. For startups that already have funding and first traction, we recommend spending between 15 and 25k on web design and development, depending on the verticals and KPIs you might have.

Your website is your number one marketing tool: It is your unique opportunity to present your product, promote your business and show the world that you exist. Investors will use your website as the main point of reference, making it an indispensable brand touchpoint if you want to reach the next growth phase and gain traction. 

Corporate illustrations show different aspects of a startup whilst being identifiable with the brand’s wider image and message. They depict a tech product in a way that is easy to understand, delivering a clear message to the audience and helping attract and retain users’ interest. Consistent in style, illustrations raise brand awareness and create a well-rounded brand image. Additionally, they communicate sophistication and professionalism. We as a startup branding agency ensure a fully harmonic brand.

Explainer videos are the go-to tool for presenting your business and your product in an appealing and engaging way. By summing up the most important features and translating them into a clear visual narrative in explainer videos or sizzle reels, you are able to explain complex tools and present your value to users and stakeholders in the space of minutes. As they enable prospects to understand your product benefits at first glance, explainer videos are essential for the success of any tech product. 

Several factors determine the pricing and timing of an explainer video: animation style, animation technique, video duration, and audio. Also, every element of motion design is closely related to the visual brand identity of your startup. Therefore, pricing and timing might vary if you need to make adjustments or enhancements to your branding. 

Verbal and visual identity go hand in hand. Although visuals catch users' attention in the blink of an eye, words are the secret ingredient that converts them into clients or causes them to bounce. This is why it is important to elaborate on a comprehensive, strategic approach to branding that covers visual as well as written elements. Also, slogans often form part of key brand visuals, making them an integral part of your brand messaging. During the whole branding process, we ensure that your goals and brand personality are reflected in each asset. Especially for tech startups, a sophisticated, well-aligned verbal and visual identity is essential to communicate their value. 

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Our multidisciplinary and international team uses English as a lingua franca, but we are native speakers of Spanish and German as well. Due to the location of our tech startup clients and their target audience— the majority is situated in the USA, Canada or in the UK—, we realize most projects in English. It is the number one tech language, understood and used by the vast majority of tech companies worldwide, as complex tech products and processes can be explained in an easily understandable way. 

The name of your tech startup will very often drive first impressions. Hence, it needs to be easy to remember, easy to find, should somehow relate to your business, and should not convey any negative connotations. Your startup name also needs to fit your overall brand strategy and position your business strategically in the market without limiting your growth possibilities. First and foremost, it needs to be unique in your business sector, not only because of your recognizability but also due to legal and trademark reasons. Learn more in our guide for a successful startup name.

During our naming process for tech startups, we come up with more than 140 initial ideas on average. 80 to 90% of these are discarded after giving them a second thought. The ones that survive need to run through extensive research. From experience, we have learned that is best practice to provide our clients with 5 naming suggestions to ensure a seamless naming process. However, we are happy to provide you with more options if you want to explore further possibilities.

The cost of naming for tech startups can vary greatly depending on the complexity, market, and specific needs of the startup. Also, it depends on the number of naming proposals, checks, and additional services such as trademarking. On average, costs range from 7k to 30k. Our naming prices start at 7k. Reach out to us for a more accurate quote based on your requirements.

Usually, the best practice is to have your exact company name as the domain, as it will be easy to remember for users. The majority of companies use the most common .com. Therefore, the disponibility of these domains is reduced, but not impossible to get. Thus, .ai, .io, and .co are also common amongst tech startups, providing more naming and URL possibilities. With regard to your website, also keep in mind how your startup name will sound in combination with the domain suffix (e.g .com) you are striving for.

To roll out a successful rebranding, you should build your new brand keeping in mind the following: evolution of your target audience, alignment of your visual identity with your brand personality, your business goals, interests of investors, and status and evolution of brand awareness. Learn more on how to master your rebranding from strategy to design.

Depending on the business needs, the market trends, and the target audience's perception, some experts suggest considering a rebrand, understood as a complete overhaul from strategy to visual and verbal identity and sometimes even naming, or a brand identity revision for tech startups every 3-5 years. Of course, minor adjustments and updates may happen more frequently.

Strategic (re)branding is an integral component of your company: your story, your personality, and the essence that expresses your vision. A lot of research and work goes into your new brand, and all the components we as a startup branding agency create are fully custom-made and designed according to your needs.

There are many rebranding solutions in the market, which span from 13k to 45k. The costs of our strategic rebranding for startups begins at 12k, depending on your brand goals and needs. We are happy to receive your inquiry and to provide you with a detailed quote.

A successful rebranding is more than just a visual makeover. It's about creating a brand experience that resonates with your customers and stands out in the market. When collaborating with a tech startup branding agency that puts brand strategy at the very heart of decision-making, you ensure your rebranding is backed by profound analyses and research, allowing for design that resonates with our target audience. 

When developing the brand strategy for your tech startup, you should be clear about your mission: understand what your brand stands for, its core values, and the purpose it serves. Also, make sure to know your target audience and competitors. Be clear and consistent in your messaging, ensuring that your brand's voice, tone, and messaging is consistent across all platforms. Most importantly, remember to revise your brand strategy including positioning and visual identity, meaning that you should be open to change and adapt your strategy as per market trends and customer feedback.

The cost of a brand strategy for a tech startup can greatly vary depending on various factors such as the size of the startup, the complexity of the needs, the market competition, and so on. However, on an average, it can range anywhere from 2k just for market research to 15k including a comprehensive outcome. Our prices for a sophisticated brand strategy including a brand audit, workshop, strategy, and brand messaging start at 5k. For a more accurate quote, we are happy to discuss your specific requirements.

You know your business like no one else. However, considering a different angle from the outside is essential if you want to keep improving your brand strategy. By taking into account user data and combining it with design and strategy expertise, a strategic branding agency can objectively analyze your strengths and weaknesses, aiming to take your brand to the next level.

If you feel like collaborating with us on your brand strategy, we are happy to organize an online workshop with you and your team. Just drop us a message via our contact form and we will get back to you shortly.