The concept for the logo was inspired by a graphical representation of insurance data. It's a combination mark featuring an uppercase 'L' and an open binder with data points and graphs popping out. It is clean, modern, and dynamic, symbolic of growth and a shift in attitude, culture, and abilities. The typeface was changed to lowercase and is clean yet prominent due to the bold letters. For simplicity, we reduced 'Lineslip Solutions' to just 'LineSlip', since it’s a strong brand name and should be remembered as such by their target audience.