Concept & Strategy
Every interview requires two people: the interviewer and the interviewee. Hiring goes both ways, so we wanted to put each party on either side of the hiring divide on the same level, embracing Screenloop’s brand values of humanity and equality. In our discovery phase, we enacted a roleplay to better understand the user personas. We gave each of them a face and a name so that they could be used for all internal communication. This focus on human beings should also be reflected in the branding, whilst also communicating the brand values of innovation. It was clear that the "loop" would be an essential element for the tech startup’s branding, as it represents structure, series, or process, on the one hand, and two persons on the other.