Making every interview count

Gone are the days of winging it and gut feeling; now the interview process can rely on consistent intelligence, and fast-growing companies can hire confidently. Using AI, the HR software enables interviewers to log transcripts, receive conversational prompts, allow hiring collaboration, easily score responses, and coach teams to ensure high-quality interviews. More holistically, Screenloop highlights any biases and ensures there is equality in the screening process.

Every interview requires two people: the interviewer and the interviewee. Hiring goes both ways, so we wanted to put each party on either side of the hiring divide on the same level, embracing Screenloop’s brand values of humanity and equality. In our discovery phase, we enacted a roleplay to better understand the user personas. We gave each of them a face and a name so that they could be used for all internal communication. This focus on human beings should also be reflected in the branding, whilst also communicating the brand values of innovation. It was clear that the "loop" would be an essential element for the tech startup’s branding, as it represents structure, series, or process, on the one hand, and two persons on the other.

The logo was constructed using a geometric, lowercase typeface. The interviewer and interviewee are represented in their most simple form with a circle for the head, and a semicircle iterating the body. In order to give the brand a unique touch, the main typeface has sharp features which create a certain tension with the robust serifs and soft curves. The color system consists of a powerful dark blue, teal, and white with secondary colors in pastel shades to add moments of warmth to the brand’s visual identity when needed.

When we created the color palette for Screenloop, we had in mind a modern, bold and game-changing tech startup. We used light green to transmit the tech aspect of the company and dark blue to instill trust. We came up with a range of fresh secondary colors that would add some highlights to the brand.

We use two different typefaces: DM Serif Display and Nunito Sans. Whereas DM Serif Display is a high-contrast, transitional typeface with delicate serifs and fine detailing, Nunito is a well balanced sans serif typeface. We use DM Serif in order to provide brand personality and grab the user's attention and Nunito for headings and body copy.

The hand-crafted illustrations portray the variety and diversity of the people who interact with each other throughout the interview process. The characters are held in dark blue and white, with dashes of color to highlight or differentiate them from each other. Importantly, we created a fully scalable illustration library for the Screenloop team which they could adapt whenever they needed. Finally, to showcase the brand values, we crafted a set of branded icons with the same look and feel as the illustrations.

For the interview intelligence platform, it is crucial to explain its functionality in an easy-to-understand way. That is where the explainer video comes in: based on the characters, branded illustrations, and color palette of their visual identity, we crafted a compelling video that outlines the problem statement and presents the unique, AI-assisted solution of Screenloop.

Since the company's offering is digital, their website is the most important touchpoint for communicating their value and showcasing their product. We daringly used a dark, impactful header with strong and colorful imagery. We created small animations to keep users engaged and convert them into prospects. Creating the website was an ambitious task as the product was still being developed and the complexity was high due to the AI aspect. Therefore, we simplified the benefits in such a way that they could be understood by any stakeholder and created mock-ups that would highlight the product benefits. Roughly one year after the initial launch and the creation of a variety of new tools, we revamped their website in order to communicate their overall value proposition and benefits for hiring companies.