Deals. Done Digital.

The lowercase logo is complemented with symbols that evoke the idea of a flowchart: a diamond in the “r” and a dot at the end. These elements present dealmaking with an out-of-the-box concept, accentuating the modularity and flexibility of the process. In yellow and blue pastel colors, they provide friendly highlights to the otherwise black wordmark. The lowercase letters add approachability to the startup, as the overall brand communicates a serious, mature company.

The primary shades of the color palette are Pure White and Horizon Blue along with their grayscale variations. Obsidian Black is the main contrast color, which adds trust and seriousness to the SaaS company. For accents, we chose Radiant Yellow and Velvet Purple. While the Yellow tone communicates optimism, positivity, and friendliness, and invites users, the Purple shade conveys a sense of sophistication and elegance. Both colors are related to creativity and, thus, bring a human element to the brand. These accent colors are used in graphic elements or illustrations to energize the brand and enhance recognition.

Revolear's main font is Newsreader, an elegant serif font with pronounced stroke modulation that reflects a mature brand, matching perfectly with the illustrations and maintaining balance and harmony. For body texts, links, and buttons we use Poppins, a geometric font family with great readability.

For the SaaS startup, we created an expanded visual language with a system of abstract, simple shapes. These branded shapes serve as the main decorative elements and translate traditional dealmaking associations such as “signing” into the digital realm. The same goes for the icons, which, inspired by the logotype, reinforce the brand identity and communicate different participants, steps, and actions in the dealmaking process. To communicate trust and seriousness and emphasize the human part of dealmaking, we included people photography with an Obsidian Black filter. Perfectly aligning with the other visual elements, they create powerful imagery.

The illustration style of Revolear seeks to effectively communicate the comprehensive workflow and the importance of human collaboration in negotiations. We reached this by creating sneak peeks of simplified UI screens in line with the branding concept. The visuals capture the dynamic process of interaction, teamwork, and exchange of ideas involved in reaching agreements and closing deals.