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Workflow automation tool for developers

Aviator automates workflows for developers. No more broken builds, long code reviews, cumbersome merge processes, and flaky tests! Now developers are free from these mundane but necessary tasks and can focus on building instead.

Branded illustration for tech startup
San Francisco
Brand Identity
Web Design & Dev.
Web Development
Motion & Illustrations
B2B SaaS

Aviator is a new brand and the mother company of several smaller, pre-existing companies and tools. They approached us to help them with their brand identity while merging with their main product ‘MergeQueue’, as well as other star products such as ‘FlakyBot’. Aviator’s aim is to supercharge developers and provide them with the relevant toolkit to build better and faster. After an initial brand discovery kick-off and mood boarding, we came up with their new brand identity, and designed and developed their website.

Concept & Strategy

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More about
the Strategy

The overall concept is based on their brand name Aviator. The product helps developers to automate their workflows; in other words, developers have a reliable auto-pilot while they focus on the real work. Throughout the entire branding exercise we made use of airplanes and aviation-related elements. The brand identity we composed includes all the key attributes such as progression, accessibility, and friendliness.


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the Web

To demonstrate how customer-centric Aviator’s platform is, our team integrated various animated elements throughout their website. The highlight is a visual interpretation of the main steps in which Aviator helps simplify and improve workflows with their respective tools. It consists of a plane on a runway which symbolizes a timeline flanked by a set of illustrations demonstrating a before and after scenario.

"Customers consistently compliment our logo and branding materials."

The Branx's team was efficient, creative, and communicative. They were very good at setting expectations. We had stages where we would communicate quite a bit, and stages where they needed time to do heads-down design work.

Spriha Tucker

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