Since 2011, the Cloud Computing market has sustained an annual growth rate of 20.8% and the trend continues: currently, half of the Cloud startups find themselves in the growth stage, with over $100 million in funding. As expected, competition is intense: 38% consider setting competitive differentiation in the product and rolling out a successful GTM strategy as their main challenges.
Communicating key differentiators clearly with strategic branding is a necessity for Cloud Computing startups to drive profitable growth.
If you are looking to grow your Cloud Computing startup efficiently, a strong brand that draws attention to your solution is key: