Overview
As their original customer base had changed since their launch, OneShop approached us to give their brand a new look, making it more relevant for their current users and potential clients: The early-stage startup wanted to expand horizontally to other types of retail. Therefore, their new visual identity should attract their new target audience and be different from the former, darker, more masculine appearance. Also, it should set them apart from the rest of the industry. They wanted to communicate an accessible, human, transparent, and sophisticated platform, inviting users to stay connected with their favorite retail stores.