The future of contactless payment
Ateon provides payment solutions and retail technology, empowering SMEs to streamline operations and enhance customer experiences by facilitating the acceptance of non-cash payments and easy inventory management.
While contactless payments are often seen as impersonal or complex for merchants, Ateon introduces a distinctive approach to simplify transactions and foster stronger client relationships. Guided by the concept of "The world that unites us", this Fintech startup delivers simple, safe, and reliable contactless payment solutions that bring customers and merchants together, streamlining business processes. As a spin-off from Saudi Arabia's largest Fintech solutions provider, AU, Ateon leverages its parent company's expertise to offer innovative solutions that enhance business efficiency.
Concept & Strategy
Everyday gestures, like tapping a credit card or cell phone at a POS terminal, carry more significance than we often realize. These quick actions mask the sophisticated processes unfolding in the background—operations that directly influence business efficiency and customer satisfaction. This is where the relationship between Ateon and the seller truly begins. Guided by the concept “The world that unites us”, the brand designed around the connection between customers and merchants emphasizes security, simplicity, innovation, and trust. By weaving these values into a sleek, modern aesthetic, Ateon differentiates itself from competitors, setting a new standard in the Fintech market.
Logo
Ateon serves as a guide, simplifying its customers’ payment journey. Its isotype, an “a” that doubles as an arrow, symbolizes both forward movement and the effortless gesture of paying with a mobile phone. Inspired by the act of contactless payment—whether by credit card, phone, or watch—the isotype captures the fluid motion of the customer’s hand as it approaches the POS and lifts away after completing the transaction. This bold symbol embodies simplicity, excellence, and innovation. The remaining letters in the logotype are crafted with rounded forms, lending a welcoming, human touch, while the uppercase “N” is adapted to lowercase proportions for a distinct, memorable design. Together, these elements set Ateon apart, making the brand both modern and approachable.
Typography
Clean, geometric lines characterize Ateon's font, Arimo. Arimo offers various weights and styles, ensuring excellent readability on screens and in print. Its versatile design is ideal for both formal and informal contexts, with multilingual support and balanced spacing for a smooth reading experience.
Imagery
The guiding principle, “The world that unites us”, is also evident in Ateon’s imagery, which emphasizes authenticity and humanity. Portraits use natural light to convey warmth and approachability, with smiling individuals reflecting a positive, welcoming spirit. Global inclusivity is highlighted through ethnic diversity and symbolic imagery that captures connection—such as bridges and hands reaching out. These elements reinforce Ateon's core values of authenticity, diversity, positivity, and commitment, fostering a meaningful connection with its audience. For added personality, original photograph backgrounds can be replaced with rectangular or square shapes in the brand's primary and secondary colors, further uniting the imagery with Ateon's visual identity.
Illustration
Ateon's flat-design illustrations reflect simplicity and effortless connection. Rounded corners give these visuals a friendly, approachable tone, while subtle shadows add depth, creating a modern, stylish aesthetic. These illustrations infuse brand personality across multiple touchpoints, with icons that represent key payment concepts. Designed for both default and hover states, the icons engage users' attention, reinforcing Ateon’s identity with each interaction.
"The Branx proved to be an invaluable partner in shaping our brand identity."
The Branx impressed us with their collaborative approach, meticulous attention to detail, and creative expertise. They actively involved us in the creative process, valued our input, and ensured our vision was at the heart of the brand identity.
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