Making CFO life easier

The isotype is derived from the startup’s name: starting with a pixelated “0” that transforms into an “S.” The letters of the wordmark communicate precision and a technological flair with geometric, tightly spaced letters. Custom tweaks to the “y” and “r” reinforce the structured and bold look, aligning the wordmark with the isotype through consistent angles.

Systemzero is characterized by a dark look and feel, based on a deep blueish black that stands for trust and authority. However, a brand also needs a pinch of color to connect with users: A vibrant orange and a light blue add variety and serve as attention-grabbing highlights.

Texts without distraction but with the highest precision possible: the sans-serif typefaces Geist and Sora are the perfect fit. With its small letter spacing, Geist complements the wordmark with a clean and modern aesthetic and adds a unique touch to texts. Sora is characterized by straight lines and a corporate vibe. Its combination of minimal and ungeometric lines allows for highlights and swift contrast to Geist.

The visual identity of the tech startup avoids unnecessary decoration, staying aligned with the brand's focus on clarity. A Blue Fog theme adds depth to the imagery: a gradient made out of the accent color light blue that gives off a slightly mystical feel. The isotype of systemzero also works as a brand shape as a background element and is the basis of abstract, artistic imagery, which gives the brand a stable and mature look and feel.

Systemzero’s illustrations highlight the CFO platform. They combine minimalist iconography with elements from the UI and brand shapes, ensuring consistency across digital touchpoints and increasing brand recognition. Pixel elements subtly reinforce the tech-driven character of the startup.