Pioneering the crypto revolution
Poised to lead the crypto revolution, Spherom is your trusted brand and coin, adding substance to digital wallets and boosting user engagement. Spherom brings confidence and clarity to the world of crypto.
Standing out among 8,985 active cryptocurrencies is no simple task. To make the abstract real and tangible, crypto brands must enhance user understanding and retention, simplifying complex financial concepts for better engagement. Spherom excels in transforming crypto into clarity, emphasizing transparency, usability, and accessibility to ensure users feel at ease.
Concept
Tangibility, transparency, and trust are the core parameters that shaped the brand identity of this cryptocurrency. Incorporating glass effects and 3D elements was crucial to achieving this branding goal. Spherom seamlessly combines traits from various brand archetypes. Like the Magician, it takes users on a journey of transformation, aiming to revolutionize the crypto space by making abstract financial concepts accessible and secure. Just as the Hero, Spherom helps users navigate and conquer the challenges of the crypto market. In line with the Creator, Spherom emphasizes the flexibility and versatility of cryptocurrency use. By embodying these characteristics, we crafted a tangible, transparent, and trustworthy crypto brand.
Naming
Spherom is derived from “sphere,” a shape with no edges or corners, symbolizing a global and borderless nature. This reflects the brand’s commitment to serving users worldwide without geographical limitations. While suggesting unlimited possibilities, a sphere also signifies protection and containment. Spherom embodies the idea of safeguarding users' assets and ensuring a secure environment for cryptocurrency transactions. The name Spherom is easy to pronounce and memorable, with an elegant, futuristic, and distinctive sound, making it perfectly suited for a brand in the innovative and high-tech world of cryptocurrency.
Logo
In thin lowercase letters, the wordmark of Spherom suggests flexibility and an easy-to-deploy crypto solution. The stem of the 'h' is bent to the right, symbolizing forward movement and technological advancement. Leveraging the 'o' in the logotype, Spherom has crafted its own cryptocurrency symbol. A thin line divides the 'o' horizontally, also forming the shape of an 's'. This circular shape connects the brand to its name, representing a sphere. By integrating the currency symbol into the logo, we enhance brand recognition and awareness.
Typography
Both fonts used for Spherom are Google fonts, ensuring compatibility with major marketing and design tools. Designed with a focus on readability on digital screens, the primary font, Inter Tight, stands out due to its condensed form. This allows the letters to take up less horizontal space, making it ideal for long texts on websites and other digital touchpoints. For larger displays, we introduced the sans-serif Bricolage Grotesque to add personality to the crypto brand. With its unique and versatile appearance, angular cuts, and unusual shapes in the letter endings, this typeface infuses the brand with distinct character and personality.
Website
When users enter the web of Spherom, they encounter an immersive above-the-fold experience designed to captivate their attention. 3D coins created using Spline integration effectively convey Spherom's mission of bringing confidence and clarity to the world of crypto. The combination of a white background with pastel colors soothes the eye and enhances the readability of the web content, ensuring a user-friendly experience.
Brand Communication
In addition to developing the cryptocurrency brand, we've created social media assets and applied the brand to various marketing materials, including billboards. With all the brand assets in place, Spherom is ready to be deployed and to pioneer the crypto sphere.
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