Helping firms to fulfill Consumer Duty
The London-based startup docStribute transforms how financial services firms communicate with their customers. Their innovative SaaS tool boosts readership and comprehension of regulated documents, benefiting both firms and their customers.
In the UK, financial services firms often face challenges in getting customers to engage with important documents, leading to poor understanding and increasing the risk of negative outcomes. docStribute addresses this by providing a durable, easily shareable medium that helps firms meet their Consumer Duty obligations. When docStribute approached us, they were struggling to clearly convey their value proposition and needed a tech-focused identity that would stand out in the market and distinguish them from competitors with similar names. After a successful rebranding, their value proposition is now communicated effectively across their website, supported by a bold and recognizable visual identity.
Concept & Strategy
A key challenge was to differentiate the docStribute brand from other companies with similar names in related industries. To tackle this, we conducted an in-depth analysis of their competitors' visual identities. Building upon their original logo, we created a modern, bold, and disruptive brand that still conveys trustworthiness and professionalism. The new visual identity was inspired by the graphic representation of documents, which is subtly incorporated into the logo and reflected in layouts and other elements throughout the website.
Logo
For the isotype of the logo, we blended the shape of a “D” with a document icon, symbolizing the core service docStribute offers. A folded upper-left corner suggests the action of flipping through pages, making the “D” more prominent. In its main color version, the logo uses docStribute's signature colors to enhance brand recognition. The logotype is clear, bold, and easy to read, ensuring it stands out across all applications. We also created both horizontal and vertical versions of the logo to ensure versatility.
Illustration
The illustrative style for docStribute is minimalist, inspired by simplified UI elements. Clean lines and shapes, rendered in the brand's colors, accompany the text on the website, enhancing comprehension. Depicting the functionality of the Fintech solution, from document encryption to data collection and continuous improvement, a prominent illustration fosters user understanding.
Website
docStribute’s new website is bold, dynamic, and visually distinct. Large sections with display text and a layered layout evoke the feel of an online document. Given the volume of content, we helped streamline the copy and designed layouts that make the information easy to digest. A sidebar on the homepage aids navigation, creating an engaging, easy-to-follow user experience. Interactive elements, such as mouseover effects that change the color of elements from light blue to green, add visual interest and reinforce the idea of positive change, with green symbolizing approval and improvement.
"The Branx elevated us and brought our product to life."
The Branx not only redesigned us, they showed our evolution as a product from where we were 5 years ago and where we are now. We are not only offering an elevated business, but we are also offering this via the look and feel of our own brand.
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