Instruqt enables software companies to run their product in a cloud sandbox and add data, scenarios, and even real-time access to cloud accounts. Companies can create hands-on demos, tutorials, and training on real technology, in real environments, and with automation. We were in charge of Instruqt’s entire rebranding process. We started by arranging a branding workshop with their management team where we defined the brand strategy, brand values, tone of voice, and brand personality. Taking this as a starting point, we enhanced their visual identity and communication. Finally, we provided guidance to apply the new identity to all of their most important touchpoints.