[campaign] exclusive
Get your new brand and web ready in 6 weeks.

Virtual IT labs for product-led growth

Modern software buyers demand hands-on experience before they purchase. Instruqt enables software companies to accelerate adoption and grow usage by creating demos, product tours, and training, all without an engineering team.

Branded illustration for tech startup
Brand Identity
Brand Communication
B2B SaaS
B2B Services

Instruqt enables software companies to run their product in a cloud sandbox and add data, scenarios, and even real-time access to cloud accounts. Companies can create hands-on demos, tutorials, and training on real technology, in real environments, and with automation. We were in charge of Instruqt’s entire rebranding process. We started by arranging a branding workshop with their management team where we defined the brand strategy, brand values, tone of voice, and brand personality. Taking this as a starting point, we enhanced their visual identity and communication. Finally, we provided guidance to apply the new identity to all of their most important touchpoints.

Concept & Strategy

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the Strategy

Instruqt is redefining how users adapt to new software by experiencing it with a playful learning approach. The overall branding concept thus aimed to revolve around Instruqt’s core elements of modularity and gamification. We reached this by adding playful elements to their branding, making the SaaS sector a bit more human and approachable.

"They truly care about our business and our needs. We are impressed by their creative work."

They are able to deliver quality work within a tight timeline. The way they managed the project was impressive.

Connie Tai

Instruqt CMO

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