The official name is Evolve to Binary, however, for branding reasons we decided to use the brand name "evolve" alone. In order to represent the binary code concept in this more simplified naming, we used the OL of "evolve" and modified it to binary code 01. The composition of the logo enables us to take advantage of the central part of the word/logo as a standalone object. The 01 alone serves as a responsive logo and could be used on social media and other space-limited applications.
For the color coding, we used dark blue and a strong, almost neon-like orange to express the futuristic part of the brand. Yellow and different shades of grey were used as secondary and accent colors.