A new benchmark for biotech

Protomio is a compound name based on the words “Proto”, which stands for “first”, meaning origin and innovation and “Mio”, rooted in “meus”, hinting at possesion and control, such as in “mine”. The reference to a proton—the smallest unit of matter, inherent in every atomic nucleus of every element—relates the company to biotechnology. The “Mio” component emphasizes the brand’s deep connection and ownership over the scientific advancements it pioneers. It suggests that Protomio doesn't just innovate; it claims ownership of the breakthroughs and leadership it brings to the biotech industry. Combining a technical prefix with a softer, personal suffix creates a professional yet friendly tone. The result is a startup name which is easy to remember, spell, and pronounce.

Protomio’s logo directly relates to the biotech sector while remaining elegant, sophisticated, and distinctive. Inspired by life under a microscope, the isotype represents an atom embedded in a symmetric network of organized bio-information, giving the impression of growth and life. The three “o”s in the company name are echoed in the negative space of the logo, reinforcing brand recognition and cohesion.

Protomio’s visual language is built on a foundation of black, white, and nuanced gradients featuring subtle neon and pastel tones. While black and white convey professionalism, the gradients—incorporating shades of violet, yellow, and mint green—introduce an element of innovation and allude to the boundless possibilities of biotechnology, adding a futuristic touch to the brand.

Protomio utilizes Anek Gurmukhi and Lato, fonts that are highly adaptable for both large displays and smaller body text. A standout feature of Protomio's typography is the use of uppercase letters for H1 headings and presentation titles. The sharp terminals and tapered joineries of Anek Gurmukhi enhance distinction while ensuring high legibility.

With life and the laboratory as fundamental inspirations, Protomio’s visual language combines cell-shaped forms with colorful highlights and inspirational black-and-white photography. The cell-shaped forms reflect the brand’s focus on the microscopic world that underpins all living organisms and much of the biotech field. The contrast between these vibrant forms and the black-and-white imagery creates a balanced and sophisticated aesthetic, indicating that while the brand is forward-thinking and innovative, it remains grounded in solid scientific principles and ethics. The inclusion of human figures in the photography further humanizes the brand, making it more relatable and emphasizing its commitment to improving human life.