Industrial software, now made easy
Axilon provides an orchestration platform for industrial environments. The Deeptech startup’s tool manages secondary environments that are easy to use for industrial core systems, work with all their applications, and keep processes running regardless of patch, attack, or disaster: they guarantee zero downtime.
Axilon imagines a world where industrial software is just as powerful and easy to use as IT software. They create a living, breathing replica—a “clone”—of an industrial environment’s unique digital systems, unlocking new levels of reliability, resilience, and efficiency without disrupting existing operations. Just as Axilon’s platform reduces complexity for its users, the brand should also be simple and enhance the understanding of the functionality. In such a complex environment, every illustrated detail needs to be well-thought-out and on point.
Concept & Strategy
While the Deeptech platform is progressive, the industry Axilon is in is still quite traditional. Therefore, the brand needed to be more progressive than its competitors but not overly unfamiliar or disruptive. We defined the Hero and the Ruler as brand archetypes: The Ruler seeks control by providing structure and security while the Hero is leading the industry with power and expertise. Structure and reliability are reflected in brand elements that evoke control, direction, and clarity, represented by an isometric grid visible across the visual identity.
Logo
The logo is built on an isometric grid and connected with the overall brand identity. The modern, concise, and sharp style makes the logo a perfect fit for the tech sector, while also aligning with the rigor and strength of industry. It conveys precision and control, while the use of capital letters reinforces the values of leadership and strength.
Imagery
Based on industrial textures, photographs are placed on solid color backgrounds. They include close-up textures of metals, concrete, and stone. Axilon’s imagery style features clean, dynamic compositions of factory textures. Images stand out with soft lighting, neutral, and a focus on texture.
Illustration
To present the “clone” of an industrial environment’s system, we designed animated illustrations that depict its functionality. These branded illustrations help the user grasp how Axilon works. Thin lines in the brand colors go hand-in-hand with the overall grid style and enhance brand recognition; combined with additional green and red tones that indicate success or failure, they enable fast understanding. The simplified UI illustrational style in line with the branding gives the user an idea of what the platform will look like.
Website
The website of the Deeptech startup aligns perfectly with the initial brand attributes of innovation, expertise, clarity, and control. The Dark Blue background immediately communicates professionalism while the the video in the above-the-fold section gives off a sense of progression and dynamism. The sections are clearly separated so that the users can easily digest information and take in the features of the platform which are depicted with animated illustrations. The CTA is clear, straightforward, but communicates the major benefits of Axilon due to its subtle text animation.
Communication
Axilon’s communication material is sleek, clean, and techy. It perfectly matches the brand identity, leveraging the grid layout and the hexagon shapes.
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